VP Strategy Director

MRM; Northern, New York (KY, NY); Hybrid; USD 190,000 - 225,000; Full time

Job summary

MRM Health is seeking a VP Strategy Director, Engagement to lead engagement strategy for HCPs and patients across omnichannel efforts. You will define journey maps, develop cross-channel plans, and mentor junior strategists while partnering with creative and technology teams to deliver on client objectives.

The role requires 8+ years of related experience, strong communication, and a passion for data-driven, collaborative work.

Qualifications

• An integrated strategist with strong HCP, patient, and experience strategy background.
• Proven ability to work at macro and micro strategy levels.
• Understanding of brand, content, and social strategy.

Responsibilities

• Lead engagement strategy across HCP and patient journeys and channels.
• Develop omnichannel ecosystem including content, social, CRM, and channel strategies.
• Partner with technology vendors and internal teams to align on goals and measurement.

Skills

HCP experience

Patient experience

Omnichannel strategy

Content strategy

Media/paid owned earned

Creative collaboration

Technology partnerships

Data analytics

UX input

Education

Bachelor’s degree

Tools

CRM platforms

Job description

## VP Strategy DirectorApply: Hybrid: New York, New York, United States of America: Full time: Posted 2 Days Ago: R13163**Agency:**Omnicom Precision Marketing **Job Function:**Strategy and Planning **Job Subfunction:**Strategy**Job Description:**MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.MRM Health is seeking a VP Strategy Director, Engagement to join our strategy team in the health practice. This individual will be the day-to-day lead for both HCPs and patients for a pharmaceutical brand. This role will report into the SVP, Engagement and Social Strategy.**RESPONSIBILITIES:**The VP Strategy Director, Engagement is responsible for:* Leading engagement strategy development and application including:* Empathetically understanding the HCP and patient journeys, including key moments, and developing relationship maps* Omnichannel ecosystem development, including content, social, CRM, and channel strategies* Proactively identifying the key problems to be solved, key opportunities to be captured, and key goals to be delivered on with clarity* Producing insights that fuel ideas* Crafting tactical briefs that stimulate creative teams as well as partnering with creative to ensure work is on strategy and meets client objectives* Partnering with the client’s technology vendors and making strategic recommendations to inform technology decisions, in collaboration with MRM’s technology team* Ensuring strategies are delivering on client goals and providing input into measurement and optimization, in partnership with our data and other teams* Managing and mentoring junior strategists on the businessSpecific strategy territories include:HCP and patient insightsTarget definition and segment prioritizationPersonasGo-to-market strategyCommunications plan across paid/owned/earned throughout the journeyInclusive of content, social, and other channelsMedia planning, in partnership with the media agencyExperienceStrategic principles and experience design informed by insightsApplication and activationInput into CX designEmployee engagement communicationsCreative communications**REQUIREMENTS:*** An integrated strategist, with strong HCP, patient, and experience strategy background* Proven ability to work at macro (strategic principles) and micro (strategic input to UX development) levels* Understanding of and ability to work with brand strategy, content strategy, social strategy* Omnichannel ecosystem development experience across paid, owned, earned and ability to work with media partners* Talent at working with Creative partners from brand design to UX* Ability to work with technology partners* Understanding of performance and ability to work with data and analytics* 8+ years directly related experience* Bachelor’s degree in a relevant area* Exceptional communication skills — on the page and in presentation* Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver*The salary range for this position is $190,000 to $225,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.*$190,000-$225,000 *Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*