VP, Strategy & Data-Driven Marketing Technology

Horizon Media Inc.; New York (NY); Hybrid; USD 195,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Retirement savings plans

Unlimited PTO

Mental health resources

Job summary

Horizon Next, a unit of Horizon Media Inc., seeks a VP, Strategy and Technology, blu. to lead omni-audience development and measurement across client teams. The role focuses on leveraging the blu.

platform with 1P data, AI and LLMs, and coordinating with Business Solutions, Data Solutions and Insights to ensure data-driven marketing excellence. This senior position requires deep experience with data platforms, programmatic strategy, and cross-functional collaboration across analytics,

Qualifications

• 9+ years’ experience with data and tech including using DMPs/CDPs, Addressable TV and programmatic knowledge.
• Proven experience in audience development and working with 1P data.
• Experience using AI and LLMs.

Responsibilities

• Understand and leverage the blu. platform and its data sources for client outcomes.
• Define seed audiences and align with measurement frameworks across accounts.
• Collaborate with traders and analytics teams to optimize campaigns and audience targeting.

Skills

Data & tech experience

Audience development

AI & LLMs

Programmatic

Analytical thinking

Collaboration with stakeholders

Education

BA/BS from accredited school

Tools

DMPs/CDPs

Addressable TV

Job description

Horizon Next, a unit of Horizon Media Inc., seeks a VP, Strategy and Technology, blu. to lead omni-audience development and measurement across client teams. The role focuses on leveraging the blu.

platform with 1P data, AI and LLMs, and coordinating with Business Solutions, Data Solutions and Insights to ensure data-driven marketing excellence. This senior position requires deep experience with data platforms, programmatic strategy, and cross-functional collaboration across analytics,