VP Senior Director Growth Marketing

BluZinc; Austin (TX); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Bonus package

Benefits package

Job summary

A high-growth marketing consulting firm based in Austin, Texas, is seeking an experienced Marketing Director. The role requires expertise in customer acquisition and retention strategies, particularly in D2C environments, and a proven track record of doubling revenue at previous companies. Candidates should have strong leadership abilities and experience in both online and live marketing strategies. This is an exciting opportunity for those looking to make a long-term commitment to an innovative firm.

Qualifications

• 5+ years in a senior marketing role with a proven track record.
• Experience in doubling sales revenue at least twice in a previous company.
• Knowledge in direct response advertising and marketing.
• Experience with various customer acquisition strategies.

Responsibilities

• Lead customer acquisition and retention strategies.
• Oversee online marketing and sales funnel activities.
• Develop brand awareness through compliant direct marketing.
• Contribute to operations and customer journey transformation.

Skills

Customer acquisition strategies

Performance media expertise

D2C marketing tactics

Storytelling and benefit selling

Education

Degree or MBA

Job description

Overview

• Austin, United States | Posted on 12/03/2025
• Salary & Package $170K-$210K + bonus + benefits
• Date Opened 12/03/2025
• Job Type Permanent
• Education/Qualifications Degree or MBA
• Category Marketing
• Right to Work in Country USA Citizen
• City Austin
• State/Province Texas
• Country United States

About Us

Advisory, Executive Search, Senior Appointments, Interim Management Consultants

Job Description

$20MM-$30MM Revenue, high growth company, Marketing Director, customer acquisition and retention job opening, based residing within 30-60 minutes from the Downtown / South Austin, Texas area. VP Marketing, Head of Marketing or Senior Directors welcome to apply. Live events, online training courses, eLearning, SaaS, coaching services with expertise in teaching individual entrepreneurs and small business owners and investors. We invite candidates who have been responsible for the D2C growth of similar companies at least once, if not multiple times before, within the $30MM-$80MM+ revenue range.

You will have expertise in the D2C top of online sales funnel, customer / client acquisition strategies and tactics that produced the exponential growth from performance media, paid search, direct response advertising and marketing, and retention, lifecycle, email, SMS, telemarketing, with video, short, long form sales copy, storytelling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of SDR, BDRs.

While affiliates, partnerships, and word of mouth referrals are still important, using direct to customer tactics, from a small yet brilliant internal marketing and sales team, through your hands on leadership, both the brand awareness will be more sustainably developed in a compliant way, in addition to directly sourced leads who become satisfied clients.

You will also understand all the touch points in the entire customer journey and make a major contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success.

If you can answer yes, please apply:

• Have you worked as a full-time employee in a senior marketing role, at 2 companies for 3-5+ years each or at least one?
• Did any of those companies profitably double and double again sales revenue in a few years each time? Eg, approximately $20MM-30MM to $50MM or $70MM or higher?
• Did you successfully target individuals? Experienced entrepreneurs and first time business owners, to part with $2K-$40K+ per event or annual mastermind / masterclass membership with 1-2-1 coaching, 1-2-Many online training courses and live events?
• You are ideally looking for an opportunity that will keep you inspired and motivated potentially for the next several years rather than a short stop gap or stepping stone to something else in the near future

Please apply and for those meeting the BluZinc A-Player Criteria, Jonathan Pearson will be in touch exclusively on behalf of this client to discuss them further and ask about your experienced, needs and aspirations. This is a confidential search by BluZinc.