VP Sales, Programmatic & Data Solutions

Remote Jobs; United States; Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Opportunity for remote work

Participation in E-Verify Program

Job summary

Remote Jobs is looking for a VP Sales to lead their Programmatic & Data Solutions division. This role balances consultative selling with strategic account management, focusing on building a pipeline and fostering relationships with agencies and brands.

The ideal candidate will have extensive enterprise sales experience, particularly within regulated verticals such as Healthcare and Pharma. The position offers a competitive salary range of $140,000 to $160,000 base, with OTE reaching up to $320,000.

Qualifications

• 8-12+ years of enterprise sales experience at a relevant ad-tech company.
• Demonstrated track record in consultative, solution-based selling.
• Active relationships with decision-makers at agencies and platforms.

Responsibilities

• Build and maintain a robust, self-sourced pipeline through outreach and relationships.
• Lead full sales cycles from prospecting to close.
• Own client relationships post-sale and identify upsell opportunities.

Skills

Consultative selling

Relationship management

Sales strategy

Pipeline management

Communication skills

Job description

Fluent's Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first‑party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and platforms to activate high‑quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent's data to drive performance, precision, and compliance across campaigns particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking a senior, consultative sales leader who can accelerate adoption across all verticals, own a growing book of business, and help shape the commercial strategy of this division.

Opportunity

We are seeking a VP Sales, Programmatic & Data Solutions to serve as the senior commercial leader for our programmatic and data business. This is not a pure business development role; it requires an individual who blends the instincts of a consultative seller with the strategic mindset of a long‑term account steward. You will build and own a strong pipeline, develop and deepen relationships with agencies, brands, and platforms, and play an active role in internal cross‑functional alignment to ensure client success from first conversation through ongoing partnership.

The ideal candidate has existing, active relationships across media agencies and programmatic platforms, understands how to work both sides of the table, and can earn trust at the executive level. You will operate with entrepreneurial autonomy while collaborating closely with product, operations, and marketing to craft solutions that are differentiated, compliant, and built for scale.

This is a hybrid role for those in the NYC area, but open to remote for those not in NYC.

What You'll Do

Pipeline & Revenue Growth

• Build and maintain a robust, self‑sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
• Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
• Establish and hit quarterly and annual revenue targets aligned to division growth goals
• Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships

Agency & Platform Relationships

• Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
• Position Fluent as a strategic data partner, not a vendor, within client and agency planning cycles
• Secure early‑stage inclusion in media planning conversations, RFPs, and annual budget cycles
• Attend and represent Fluent at key industry events, conferences, and agency summits

Account Management & Client Development

• Own client relationships post‑sale, serving as an ongoing strategic partner and point of escalation
• Identify upsell, cross‑sell, and renewal opportunities across your book of business
• Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
• Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams

Internal Leadership & Cross‑Functional Collaboration

• Serve as a voice of the market internally translating client feedback into product, packaging, and go‑to‑market insights
• Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical‑specific solutions
• Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
• Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements

• 8‑12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad‑tech company
• Demonstrated track record of building and maintaining a high‑quality pipeline through consultative, solution‑based selling, not reactive order‑taking
• Active, existing relationships with decision‑makers at holding company agencies, independent agencies, and programmatic platforms
• Deep expertise in the programmatic ecosystem: audience targeting, first‑party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
• Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
• Experience managing accounts post‑close, including renewals, upsells, and executive relationship maintenance
• Ability to operate as a trusted internal collaborator with strong communication with product, ops, and leadership teams
• Exceptional presentation and communication skills; comfortable influencing at the C‑suite and VP level
• Highly organized, self‑motivated, and capable of managing competing priorities in a fast‑paced environment

Preferred

• Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
• Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
• Background in data marketplace workflows, custom segment creation, identity resolution
• Prior experience at a data company or media company with a first‑party data asset

Benefits

Salary Range: $140,000 to $160,000 base, $280,000–$320,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains, etc.) should be ignored.

Fluent participates in the E‑Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I‑9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by the Office of Special Counsel for Immigration‑Related Unfair Employment Practices (OSC). The OSC enforces the anti‑discrimination provision (274B) of the Immigration and Nationality Act (INA), 8 U.S.C. 1324b.