VP Sales, FL/GA

Diageo; Miami, Fort Lauderdale (FL, FL); On-site; USD 190,000 - 318,000; Full time

Job summary

Diageo is seeking a VP Sales for FL/GA to lead the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

The role requires 12–15+ years of FMCG/beverage experience, proven regional P&L oversight, and strong distributor management. You will translate strategy into execution, build senior client relationships, and guide high-performing teams toward profitable growth.

Qualifications

• 12–15+ years commercial experience in FMCG / beverage alcohol.
• Proven leadership of multiple states or large regional P&L.
• Extensive experience with distributor management and 3-tier systems.
• Demonstrated success in key account or national customer leadership.
• Strong track record of leading senior level teams.
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Responsibilities

• Own delivery of volume, share, and ROS targets
• Lead distributor performance and accountability
• Own senior customer relationships
• Translate strategy into regional execution plans

Skills

Leadership

Distributor management

Strategic planning

Financial acumen

Team leadership

Education

Bachelor’s degree

MBA

Job description

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Job Description

Title:

VP Sales, FL/GA

Location:

Florida or Georgia

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Role Purpose

Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

Scope

• Multi-state region
• Complex distributor environments
• Key regional customer relationships

Key Responsibilities

• Own delivery of volume, share, and ROS targets
• Lead distributor performance and accountability
• Own senior customer relationships
• Translate strategy into regional execution plans

Success Measures

• Volume, share
• ROS improvement
• Executional Excellence
• Distributor execution

Experience

• 12–15+ years commercial experience in FMCG / beverage alcohol
• Proven leadership of multiple states or large regional P&L
• Extensive experience with distributor management and 3-tier systems
• Demonstrated success in key account or national customer leadership
• Strong track record of leading senior level teams
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Background

• Strong exposure to both On and Off Premise channels
• Experience leading through organizational change / transformation
• Track record of building high-performing teams

Education

• Bachelor’s degree required (Business, Marketing, or related)
• MBA or advanced degree preferred

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity Statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best?

This could be your opportunity.

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.

Salary Range

$190,000 - $318,000

Worker Type

Regular

Primary Location

Miami Office

Additional Locations

Off Site Florida, Off Site Georgia

Job Posting Start Date

2026-06-29