VP Product Strategy: AdTech & CDP Leader

J.P. Morgan; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Comprehensive health care coverage

On-site health and wellness centers

Retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching and more

Job summary

J.P. Morgan Asset & Wealth Management invites seasoned product leaders to drive AdTech and CDP solutions within Global Private Bank.

You will shape vision, roadmaps, and cross-functional execution to deliver personalized client experiences while ensuring data integrity and privacy. Ideal candidates bring 5+ years in product management, deep knowledge of digital marketing ecosystems, and a proven ability to translate analytics into actionable plans across marketing, data, and engineering teams.

Qualifications

• 5+ years of experience in product management or a related field.
• Advanced knowledge of the product development life cycle, design, and data analytics.
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
• Bachelor’s degree in marketing, Business, Computer Science, or related field.
• Proven track record of delivering Ad tech and/or CDP products and managing MarTech solutions.

Responsibilities

• Develops a product strategy and product vision that delivers value to customers.
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
• Owns, maintains, and develops a product backlog to support the strategic roadmap and value proposition.
• Builds the framework and tracks the product's key success metrics such as cost, feature, functionality, risk posture, and reliability.
• Collaborate with marketing, data, engineering, and external vendors to deliver integrated solutions that enhance campaign performance and client engagement.
• Educate partners on Customer Data Platform utilization and align to robust engagement platform strategies.
• Articulate audience creation through CDP for first and third party data, including lookalike audience activation.
• Understand data structures and audience attribution for deeper personalization.
• Act as SME on developing rule engines for engagements across multiple digital channels.
• Drive the maturity of engagement strategies and understand customer behaviors and how interactions influence channel activation.
• Ensure data integrity, privacy, and compliance across all ad tech and CDP initiatives.

Skills

Product life cycle

Cross-functional leadership

Data analytics

AdTech/CDP knowledge

Marketing automation

Education

Bachelor’s degree in Marketing/Business/CS

Tools

Jira

Confluence

Job description

J.P. Morgan Asset & Wealth Management invites seasoned product leaders to drive AdTech and CDP solutions within Global Private Bank.

You will shape vision, roadmaps, and cross-functional execution to deliver personalized client experiences while ensuring data integrity and privacy. Ideal candidates bring 5+ years in product management, deep knowledge of digital marketing ecosystems, and a proven ability to translate analytics into actionable plans across marketing, data, and engineering teams.