VP, Product Leader — AdTech & CDP for Private Banking

JPMorgan Chase & Co.; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

JPMorganChase is seeking a Vice President Product Manager in Global Private Bank to lead the development and optimization of AdTech and CDP solutions. You will drive vision, roadmap, and execution for digital marketing, data integration, and personalized client experiences.

The role emphasizes cross-functional collaboration with marketing, data, and engineering teams, ensuring data integrity and privacy while delivering measurable engagement improvements across multiple channels.

Qualifications

• 5+ years of product management or related experience.
• Strong knowledge of product development life cycle and data analytics.
• Experience leading product life cycle activities from discovery to value management.
• Bachelor’s degree in marketing, business, or computer science.
• Proven track record delivering AdTech/CDP products and managing MarTech solutions.
• Understanding of B2C financial services sales processes and customer journeys.
• Proficiency in data analysis and turning data into insights.
• Knowledge of digital advertising ecosystems and personalization strategies.
• Excellent analytical and project management skills.
• Effective communicator across teams and stakeholders.

Responsibilities

• Develops a product strategy and product vision delivering value to customers.
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the roadmap.
• Owns, maintains, and develops a product backlog aligned to the strategic roadmap.
• Builds framework and tracks key success metrics: cost, features, risk, reliability.
• Collaborates with marketing, data, engineering and external vendors to deliver integrated solutions.
• Educates partners on Customer Data Platform utilization and engagement platform strategies.
• Articulates audience creation through CDP for first- and third-party data.
• Understand data structures and audience attribution for deeper personalization.
• Act as SME on rule engines for engagements across digital channels.
• Drive maturity of engagement strategies and understand customer behaviors.
• Ensure data integrity, privacy, and compliance across ad tech and CDP initiatives.

Skills

Product management

Data analytics

Agile methodologies

Stakeholder communication

Leadership

Education

Bachelor's degree in Marketing/Business/CS

Tools

Adobe CDP

Segment

MarTech platforms

Job description

JPMorganChase is seeking a Vice President Product Manager in Global Private Bank to lead the development and optimization of AdTech and CDP solutions. You will drive vision, roadmap, and execution for digital marketing, data integration, and personalized client experiences.

The role emphasizes cross-functional collaboration with marketing, data, and engineering teams, ensuring data integrity and privacy while delivering measurable engagement improvements across multiple channels.