VP, Product Marketing & GTM Strategy

Paychex; West Palm Beach (FL); On-site; USD 240,000 - 290,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid time off

Job summary

Paychex is seeking a strategic Product Marketing leader in Florida to own ICPs, positioning, pricing, and go-to-market plans across its multi-product HCM portfolio. You will translate market signals into evidence-based roadmaps and partner with Product, Sales, Finance, and Enablement to win in a competitive market.

You will build and lead a team of product marketing professionals, drive lifecycle orchestration from launch to renewal, and establish governance for messaging, pricing, and

Qualifications

• Bachelor's degree required.
• MBA preferred.
• 12+ years in B2B technology marketing or SaaS.
• 5+ years leading a product marketing team.
• 3+ years owning pricing and monetization with measurable outcomes.
• 3+ years influencing roadmaps with market evidence in a matrixed org.
• 3+ years in HCM/payroll or HR tech experience preferred.
• Transform marketing into a market-facing strategic function.

Responsibilities

• Market intelligence and roadmap partnership. Own continuous sensing of the HCM market and inform prioritization.
• ICP, buyer and user personas; build journey maps and publish voice-of-customer research.
• Pricing, packaging, and monetization strategy; model pricing and bundles; governance input.
• Positioning, messaging, and value narrative; ensure consistency across channels.
• Launch and go-to-market orchestration; manage 30/60/90-day post-launch performance.
• Lifecycle, adoption, and expansion; drive activation, retention, and cross-sell.
• Build and lead a product marketing team; define competencies and talent development.
• Executive influence, governance, and measurement; report business outcomes to leadership.

Skills

Market sensing

Buyer insight

Go-to-market strategy

Executive communication

Analytical rigor

Leadership

Pricing strategy

Monetization

Education

Bachelor's Degree in Marketing, Business Administration, Economics, Communications

MBA or related advanced degree

Job description

Paychex is seeking a strategic Product Marketing leader in Florida to own ICPs, positioning, pricing, and go-to-market plans across its multi-product HCM portfolio. You will translate market signals into evidence-based roadmaps and partner with Product, Sales, Finance, and Enablement to win in a competitive market.

You will build and lead a team of product marketing professionals, drive lifecycle orchestration from launch to renewal, and establish governance for messaging, pricing, and