VP, Product Marketing & Growth Strategy

Paychex Deutschland GmbH; Northern (KY); Hybrid; USD 240,000 - 290,000; Full time

Benefits offered by this job

401(k) + employer match

Tuition reimbursement

Adoption assistance

Paid time off

Job summary

Paychex is seeking a senior product marketing leader to own the commercial strategy for every product set, shaping ICPs, pricing, and packaging architecture. You will partner with Product to influence roadmaps and drive market-facing messaging across Content, Design, Demand Generation, and Enablement.

You will transform product marketing into a strategic partner, leading a team of Directors and Senior PMMs, and reporting outcomes to executives.

Qualifications

• Bachelor's degree in Marketing or related field required.
• MBA or related advanced degree preferred.
• 12+ years in product marketing, product management, or commercial strategy in a B2B technology, SaaS, or business services environment.
• 5 years leading a product marketing team with hiring and development responsibility.
• 3 years in pricing, packaging, or monetization with measurable revenue impact.
• 3 years influencing product roadmap decisions via market, buyer, and competitive evidence in a matrixed org.
• 3 years in HCM, payroll, HR tech, benefits, or financial services serving SMBs.
• Transforming a product marketing function to a strategic, market-facing one.
• Certifications: Pragmatic Institute PMM, PMA, CPP preferred.
• Expert in market sensing, customer insight, monetization, narrative craft, GTM orchestration, and executive communication.

Responsibilities

• Market intelligence and roadmap partnership.
• Define ICP, personas, and buyer journey maps.
• Own monetization strategy, pricing model, and governance.
• Own positioning, messaging, and value narrative.
• Lead launch and go-to-market orchestration.
• Oversee post-sale lifecycle, adoption, and expansion.
• Build and lead a product marketing team.
• Report business outcomes to executives.

Skills

Market sensing

Buyer insight

Pricing strategy

Go-to-market

Executive communication

Analytical rigor

Leadership

Education

Bachelor's Degree in Marketing, Business Administration, Economics, Communications, or related field

Master's Degree in MBA or related advanced degree

Job description

Paychex is seeking a senior product marketing leader to own the commercial strategy for every product set, shaping ICPs, pricing, and packaging architecture. You will partner with Product to influence roadmaps and drive market-facing messaging across Content, Design, Demand Generation, and Enablement.

You will transform product marketing into a strategic partner, leading a team of Directors and Senior PMMs, and reporting outcomes to executives.