VP, Product Marketing

Genesys; Massachusetts; On-site; USD 222,000 - 390,000; Full time

Benefits offered by this job

Medical insurance

Telehealth coverage

Flexible work schedules

Career growth opportunities

Open time off + holidays

Job summary

Genesys seeks a VP of Product Marketing to turn AI-powered customer experiences into a compelling market narrative. You will lead product marketing, executive messaging, and customer growth, collaborating with product and engineering leaders to translate complex technology into business value.

You will shape market strategy, drive launches, and refine keynote content, engaging customers, analysts, and the press while embedding AI into team execution and outcomes.

Qualifications

• 15+ years of experience in product marketing or marketing leadership across multiple products or an enterprise platform.
• Proven track record leading global teams with accountability for results.
• Strong ability to develop differentiated products and platform messaging for customers, execs, and analysts.
• Fluent grasp of product/enterprise software, cloud, AI, automation, and platform capabilities.
• Experience leading major product launches and GTM efforts for enterprise adoption and growth.
• Practical experience applying AI to workflows and understanding AI's role in enterprise software.

Responsibilities

• Shape product marketing across Genesys, aligning Agentic Orchestration for CX to business outcomes.
• Lead executive messaging, keynote development, and customer growth marketing initiatives.
• Manage product launches and GTM plans, translating capabilities into clear business value.
• Develop stories behind our vision through narratives, product keynotes, and flagship events.
• Inspire and lead a global team grounded in customer value and AI integration.

Skills

Product marketing leadership

AI fluency

Executive communication

Go-to-market strategy

Product launches

Customer growth marketing

Strategic thinking

Team leadership

Education

Bachelor's degree or MBA

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

VP, Product Marketing

Location: United States

Role Overview

Genesys is shaping the future of customer experience, bringing together AI, people, and technology to help organizations deliver better customer and business outcomes. We’re looking for a VP of Product Marketing who can turn that ambition into a compelling market story and help customers see what’s possible.

Reporting to the SVP, Product Marketing, you will lead product marketing across Genesys, connecting the capabilities of our Agentic Orchestration for CX platform to clear customer value. Your organization will span product marketing, executive messaging, and customer growth marketing, giving you the opportunity to shape how customers understand, adopt, and expand their use of Genesys.

This role sits within the GM, Head of Product’s organization. You’ll work closely with product and engineering leaders to understand our technology, influence how we bring innovation to market, and translate capabilities into outcomes that matter: better customer experiences, more effective teams, and business growth.

You bring strong product marketing fundamentals and the perspective to connect individual innovations into a bigger story. You’re equally comfortable shaping a market narrative, working through a product launch, and refining a keynote. You enjoy engaging customers, analysts, and the press, and you can make complex technology meaningful to both business and technical audiences.

You also bring practical experience with AI. You’ve applied it to your own work, helped your team build better workflows, and can share concrete examples of what you’ve learned.

As a leader, you create clarity, develop talent, and inspire teams to do ambitious work grounded in customer value.

Key Responsibilities

• Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
• AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
• Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
• Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
• Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
• Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
• Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.

Required Qualifications

• 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
• Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
• Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
• Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value
• Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation
• Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience
• Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press
• Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations

Preferred Qualifications

• Bachelors, MBA or other relevant advanced degree
• Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies
• Experience influencing product and go-to-market strategy within a complex global technology organization
• Strong understanding of enterprise customer adoption and expansion strategies

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$221,700.00 - $389,900.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

Click here to view a summary overview of our Benefits.

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work
• Growth in the AI era – Build future‑ready skills through mentorship, learning programs, leadership development and education support
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well‑being resources and regionally tailored programs for employees and their families
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

• Our Talent Acquisition team reviews your application with the hiring team
• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
• Next, you’ll meet the hiring manager and other members of the interview team
• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases
• After interviews are complete, our team will follow up with the final steps

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

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Be the one building what's next - where AI, experience and impact come together.

Be the one building what's next - where AI, experience and impact come together.

Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail].

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

Genesys is an equal opportunity employer committed to fairness in the workplace.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.