Director, Product Marketing - AI

Genesys; Massachusetts; On-site; USD 163,000 - 287,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Telehealth

Flexible work schedules

Career growth opportunities

Paid holidays

401(k) matching

Adoption Assistance

Fertility treatments

Job summary

Genesys seeks a Director of AI Product Marketing to shape positioning, messaging and go-to-market for the AI CX portfolio. You’ll translate product and engineering work into compelling narratives, arm sales with proof points, and elevate Genesys as a trusted AI thought leader across buyers, analysts, and partners.

You’ll build and lead a high-performing team, blending deep AI fluency with market insight to drive pipeline, adoption and differentiation in a fast-moving enterprise software market.

Qualifications

• 10+ years of B2B technology marketing experience, including enterprise software leadership.
• Proven track record owning positioning, messaging, launches and GTM for complex tech.
• Deep AI fluency to translate tech into market value and proof points.
• Exceptional product marketing craft with differentiated positioning.
• Strong commercial orientation linking strategy to pipeline and adoption.
• Ability to lead through ambiguity in fast-changing environments.
• Experience aligning Product, Engineering, Sales, Marketing and others.
• Exceptional communication and storytelling from technical depth to executive clarity.
• Proven leadership, coaching, and talent development.

Responsibilities

• Own AI narrative and positioning, defining story and differentiation for CX AI offerings.
• Translate technical innovation into customer value and convincing narratives.
• Own competitive AI narrative in CX and establish market separation.
• Partner with Product and Engineering to launch differentiated AI capabilities.
• Establish an always-on AI GTM motion to build pipeline and adoption.
• Build strong relationships with executives to align priorities and strategy.
• Collaborate across Product, Engineering, Marketing, Sales, and Customer Success.
• Turn customer outcomes into market proof with compelling AI success stories.
• Represent Genesys as an AI thought leader with customers, analysts and partners.
• Build, lead and develop a high-performing AI product marketing team.
• Measure impact via market feedback, seller input and performance data.

Skills

AI fluency

Product marketing leadership

Positioning & messaging

Cross-functional leadership

Storytelling

Data-driven decisions

Executive stakeholder management

Communication skills

Leadership

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Director of AI Product Marketing

As Director of AI Product Marketing, you’ll shape how Genesys defines, differentiates, and takes its AI story to market. You’ll own Genesys' point of view on AI in CX - and how that point of view gets told, proven, and sold.

You’ll translate what Product and Engineering are building into positioning and messaging that customers, analysts, and the field believe, while arming sales with the story, differentiation, and proof points to sell AI with confidence. Just as importantly, you’ll bring market, customer, and competitive insight back into the organization to help shape how Genesys leads in AI.

You’ll use deep AI fluency to bridge the gap between advanced technology and everyday value, turning complex capabilities into clear narratives that make work easier, decisions sharper, and experiences better. You’ll lead a team of Product Marketing professionals responsible for positioning, messaging, go-to-market strategy, launches, and adoption across the Genesys AI portfolio.

We’re looking for original thinking that comes from wrestling with the problem - not repeating what the last analyst report said. You’ll need the executive presence to work in both directions: credible with engineers and researchers, and clear enough with the C-suite to make complex ideas land in one meeting.

You’ll thrive in a fast-moving technology environment where the market, products, and priorities evolve quickly. You won’t be rattled by change. You’ll know when to hold the line, when to pivot, and how to keep teams aligned and moving as new opportunities emerge.

If you’re passionate about AI, energized by building differentiated market narratives, and skilled at turning bold ideas into commercial impact, this role puts you at the forefront of defining how AI powers the next chapter of Genesys Cloud.

Key Responsibilities

• Own Genesys' AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX - and evolving them as the technology, competitive landscape, and buyer expectations change.
• Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences.
• Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market.
• Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell.
• Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption.
• Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI positioning and go-to-market strategy support Genesys’ broader business objectives.
• Partner closely across Product, Engineering, Marketing, Sales, Customer Success, Analyst Relations, and other teams to ensure consistent AI storytelling, aligned execution, and shared measures of success.
• Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value.
• Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums to strengthen Genesys’ voice and credibility in the market.
• Build, lead, and develop a high-performing team of AI product marketers, setting a high bar for strategic thinking and craft while creating an environment that encourages growth, creativity, healthy debate, and collaboration.
• Measure and continuously improve impact, using market feedback, seller input, customer insights, competitive intelligence, and performance data to refine positioning, messaging, and go-to-market execution.

Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams.
• Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology - ideally AI, cloud, data, developer platforms, or adjacent categories.
• Deep fluency in AI technologies and where the field is headed - including agentic architectures, reasoning models, orchestration, and multi-agent systems - sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come.
• Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception.
• Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception.
• Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly.
• Experience driving cross-functional alignment and influencing senior executives across Product, Engineering, Sales, Marketing, and other functions.
• Exceptional communication and storytelling skills, with the ability to move fluidly between technical depth and executive-level clarity.
• Strong leadership and interpersonal skills, with a track record of building trust, developing talent, and raising the performance of teams around you.
• Skilled in using data, customer insight, and market feedback to make decisions, measure impact, and continuously improve strategy and execution.

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$163,100.00 - $286,900.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

Working at Genesys

• AI at enterprise scale - Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year
• A flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work
• Growth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support
• Time to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families
• Recognized globally - Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

Be the one building what's next - where AI, experience and impact come together.

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

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