Director, Product Marketing - AI

Genesys; North Carolina; On-site; USD 163,000 - 287,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance.

Telehealth coverage

Flexible work schedules and work from

Development and career growth

Open Time Off + 10 paid holidays

401(k) matching

Adoption Assistance

Fertility treatments

Job summary

Genesys is seeking a Director of AI Product Marketing to shape how AI is presented in CX and to own the AI narrative across products and launches. You will translate complex AI technology into clear market stories, drive go-to-market programs, and equip sales with differentiated positioning and proof points.

You will lead a team of product marketers, collaborate with Product, Engineering, Marketing, Sales, and CS, and continuously refine messaging based on market feedback and performance data.

Qualifications

• 10+ years of B2B technology marketing experience, including leadership in enterprise software.
• Proven track record owning positioning, messaging, launches, and GTM for complex enterprise technology (AI/cloud/data).
• Deep fluency in AI technologies and ability to engage with engineers and researchers.
• Exceptional product marketing judgment with differentiated positioning.
• Strong commercial orientation linking strategy to pipeline, adoption, and sales effectiveness.
• Ability to lead through ambiguity in fast-changing tech environments.
• Experience aligning cross-functional teams and influencing senior leaders.
• Outstanding communication and storytelling across technical and executive audiences.
• Proven ability to develop talent and high-performing teams.
• Data-driven decision making from market feedback and performance data.

Responsibilities

• Own AI narrative, positioning, proof points, and differentiation for CX AI.
• Translate technical AI innovations into clear customer value stories.
• Lead competitive narrative and identify opportunities for market leadership.
• Build partnerships with Product and Engineering to influence AI launches.
• Establish always-on AI go-to-market motions and channels.
• Maintain alignment across Product, Engineering, Marketing, Sales, and CS.
• Turn customer outcomes into market proof with compelling AI use cases.
• Represent Genesys as an AI thought leader to customers and analysts.
• Develop and mentor a high-performing AI product marketing team.
• Measure impact and iterate on positioning and go-to-market based on feedback.

Skills

AI product marketing leadership

Positioning & messaging

Go-to-market strategy

Executive communication

Cross-functional collaboration

Market research & insights

Competitive analysis

Storytelling

Campaign development

Sales enablement

Job description

Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

Director of AI Product Marketing

You’ll shape how Genesys defines, differentiates, and takes its AI story to market. You’ll own Genesys’ point of view on AI in CX — and how that point of view gets told, proven, and sold. You’ll translate what Product and Engineering are building into positioning and messaging that customers, analysts, and the field believe, while arming sales with the story, differentiation, and proof points to sell AI with confidence. Just as importantly, you’ll bring market, customer, and competitive insight back into the organization to help shape how Genesys leads in AI. You’ll use deep AI fluency to bridge the gap between advanced technology and everyday value, turning complex capabilities into clear narratives that make work easier, decisions sharper, and experiences better. You’ll lead a team of Product Marketing professionals responsible for positioning, messaging, go-to-market strategy, launches, and adoption across the Genesys AI portfolio. We’re looking for original thinking that comes from wrestling with the problem — not repeating what the last analyst report said. You’ll need the executive presence to work in both directions: credible with engineers and researchers, and clear enough with the C-suite to make complex ideas land in one meeting. You’ll thrive in a fast-moving technology environment where the market, products, and priorities evolve quickly. You won’t be rattled by change. You’ll know when to hold the line, when to pivot, and how to keep teams aligned and moving as new opportunities emerge. If you’re passionate about AI, energized by building differentiated market narratives, and skilled at turning bold ideas into commercial impact, this role puts you at the forefront of defining how AI powers the next chapter of Genesys Cloud.

Key Responsibilities

• Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX — and evolving them as the technology, competitive landscape, and buyer expectations change.
• Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences.
• Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market.
• Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell.
• Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption.
• Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI positioning and go-to-market strategy support Genesys’ broader business objectives.
• Partner closely across Product, Engineering, Marketing, Sales, Customer Success, Analyst Relations, and other teams to ensure consistent AI storytelling, aligned execution, and shared measures of success.
• Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value.
• Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums to strengthen Genesys’ voice and credibility in the market.
• Build, lead, and develop a high-performing team of AI product marketers, setting a high bar for strategic thinking and craft while creating an environment that encourages growth, creativity, healthy debate, and collaboration.
• Measure and continuously improve impact, using market feedback, seller input, customer insights, competitive intelligence, and performance data to refine positioning, messaging, and go-to-market execution.

Requirements

• 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams.
• Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology — ideally AI, cloud, data, developer platforms, or adjacent categories.
• Deep fluency in AI technologies and where the field is headed — including agentic architectures, reasoning models, orchestration, and multi-agent systems — sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come.
• Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception.
• Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception.
• Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly.
• Experience driving cross-functional alignment and influencing senior executives across Product, Engineering, Sales, Marketing, and other functions.
• Exceptional communication and storytelling skills, with the ability to move fluidly between technical depth and executive-level clarity.
• Strong leadership and interpersonal skills, with a track record of building trust, developing talent, and raising the performance of teams around you.
• Skilled in using data, customer insight, and market feedback to make decisions, measure impact, and continuously improve strategy and execution.

Compensation

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$163,100.00 - $286,900.00

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

Working at Genesys

• AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

• Our Talent Acquisition team reviews your application with the hiring team
• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
• Next, you'll meet the hiring manager and other members of the interview team
• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases
• After interviews are complete, our team will follow up with the final steps

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

Stay Connected

Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.

Be the one building what's next - where AI, experience and impact come together.

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail].

You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.