VP, Product and Digital

Columbia Bank Northeast; Fair Lawn (NJ); Hybrid; USD 180,000 - 320,000; Full time

Benefits offered by this job

Medical, Dental, Vision

ESOP

Life Insurance

LTD/AD&D

PTO

Paid Sick Time

Bank Holidays

401k

Job summary

Columbia Bank Northeast seeks a VP of Product and Digital to define and scale the bank’s product and digital strategy across all channels. You’ll lead a team shaping strategic capabilities, ensuring a customer-centric experience that drives revenue and deposit growth.

You will partner with cross-functional teams to deliver innovative solutions, oversee product lifecycle, and ensure security, compliance, and operational excellence. This role offers a hybrid work model with in-office collaboration.

Qualifications

• Minimum 7+ years of product management experience in digital channels or customer-facing products.
• Experience working with vendors.
• Proven track record launching and managing digital products in financial services or e-commerce.

Responsibilities

• Own the product roadmap and recommendations for assigned digital products, ensuring alignment with strategic priorities.
• Manage relationships with key digital vendors to maximize functionality and customer experience.
• Define and maintain a clear deposit product strategy and roadmap across the full lifecycle.
• Understand market dynamics and client insights to define product trends and inform strategy.
• Develop new products and product changes iteratively with cross-functional teams.
• Explore fintech options with potential to generate revenue or deposit growth.
• Establish and monitor product performance metrics; deploy actionable insights with BI/Finance/Deposit Ops/Client Experience.
• Communicate product insights to senior leadership and stakeholders.
• Partner with Technology, Operations, CX, and Risk to ensure secure, compliant solutions.
• Support product mapping for potential bank acquisitions.
• Lead product specialists: hiring, performance management, coaching.

Skills

Product management

Digital channels

Vendor management

Leadership

Agile methodologies

Data analysis

Cross-functional collaboration

Strategic thinking

Education

MBA or Master’s degree

PhD or other certifications (desirable)

Tools

BI tools

CRM systems

Job description

The VP of Product and Digital for Columbia Bank will be responsible for defining, delivering, and scaling Columbia Bank’s product and digital strategy across the Bank. This role encompasses leading a team that shapes the strategic direction and capabilities of digital channels and key banking products, ensuring a seamless, customer-centric experience that drives revenue and deposit growth. This person will collaborate with cross-functional teams to create innovative solutions that meet customer needs and elevate the brand

Job Responsibilities

Product Oversight

• Own the product roadmap and recommendations for assigned digital products, ensuring alignment with the Bank’s strategic priorities.
• Manage relationships with key digital vendors to ensure functionality is maximized and best-in-class customer experience is delivered.
• Define and maintain a clear consumer and commercial deposit product strategy and roadmap covering the full product lifecycle.
• Maintain a clear understanding of market dynamics and client insights to define product trends and inform the product vision and strategy including specific product developments.
• Develop new products and product changes iteratively and continuously together with cross-functional team members.
• Explore and research alternative/non-traditional product lines and fintech options with the potential to generate revenue and or deposit growth.

Product Performance & Analytics

• Establish and monitor product performance metrics.
• Partner with key support groups such as Business Intelligence, Finance, Deposit Operations and Client Experience to deploy actionable insights.
• Communicate product insights and updates to senior leadership and key stakeholders, ensuring alignment and support across the organization.

Operational Excellence

• Partner closely with Technology, Operations, CX, and Risk to ensure solutions are executed, secure, compliant, and operationally sound.
• Support product mapping and alignment for potential bank acquisitions.

Leadership & Strategic Support

• Support the 1st SVP of Product and Digital in key strategic decisions and execution.
• Lead a team of product specialists and cover all responsibilities of a manager from hiring, performance management, and skill-based coaching.

Required Qualifications

• Minimum of 7+ years of experience in product management, with a focus on digital channels and customer-facing products.
• Experience working with vendors.
• Proven track record of successfully launching and managing digital products in the e-commerce, or financial services industries.

Preferred Qualifications

• Higher level education such as a Master’s degree, PHD, or certification is desirable.
• Familiarity/Experience with Agile build methodologies preferred.

Core Competencies/Skills

• Attention to detail and ability to manage multiple tasks and priorities simultaneously is critical for success.
• Strong analytical skills with the ability to leverage data to drive decisions and product enhancements.
• Exceptional communication and interpersonal skills, with a demonstrated ability to collaborate effectively across teams and levels.
• Familiarity with Product Management, eCommerce, Marketing.
• Passion for building something new, working across boundaries to implement change and helping others succeed.

Columbia Bank offers the following benefits

• Medical, Dental, Vision and Rx which are contributory.
• Employee Stock Option Program (ESOP).
• Life Insurance, Long Term Disability and Accidental Death and Dismemberment (LTD&AD&D).
• Paid Time Off (PTO) which includes Personal and Vacation Time.
• Paid Sick Time.
• Bank Holidays.
• Employees may participate in the 401k program.

Schedule

This role is eligible for a hybrid schedule; 3 days in the office and 2 days work from home based on business need.

Columbia Bank and its affiliates is an Equal Opportunity Employer, including individuals with disabilities and veterans.