VP, Premium Tickets & Guest Experience

Churchill Downs Racetrack; Louisville (KY); On-site; USD 180,000 - 240,000; Full time

Job summary

Churchill Downs Racetrack in Louisville, KY seeks a Vice President of Sales & Service to lead ticket sales and premium hospitality with a focus on Kentucky Derby Week. You will develop innovative sales strategies, optimize pricing, run a high-performing team, and partner with Marketing, Finance, Operations, and Technology to shape long-term commercial strategy.

This role demands strategic vision, executive presence, and a track record of growing revenue, loyalty, and guest satisfaction

Qualifications

• Experience leading premium ticket and hospitality sales.
• Track record in revenue optimization and pricing strategy.
• Experience advising executive leadership on commercial strategy.

Responsibilities

• Develop and execute a comprehensive commercial sales strategy for premium tickets and hospitality.
• Lead DerbyWeek sales planning, inventory strategy, pricing, and revenue forecasting.
• Build relationships with premium customers and corporate clients.
• Identify new revenue opportunities through products and partnerships.
• Oversee revenue growth across all ticketing products and events.

Skills

Strategic commercial thinking

Data-driven decision making

Customer-first mindset

Executive presence

Education

Bachelor’s degree required; advanced degree preferred

Tools

Salesforce

Ticketmaster

Job description

Churchill Downs Racetrack in Louisville, KY seeks a Vice President of Sales & Service to lead ticket sales and premium hospitality with a focus on Kentucky Derby Week. You will develop innovative sales strategies, optimize pricing, run a high-performing team, and partner with Marketing, Finance, Operations, and Technology to shape long-term commercial strategy.

This role demands strategic vision, executive presence, and a track record of growing revenue, loyalty, and guest satisfaction