Senior Director, Brand Strategy & Guest Experience

Churchill-Downs-Inc; Louisville (KY); Sur place; USD 180 000 - 250 000; Plein temps

Résumé du poste

Churchill Downs Racetrack in Louisville seeks a Senior Director, Brand Marketing to lead brand strategy and translate it into premium guest experiences for the Kentucky Derby and related events.

This role oversees brand identity, public relations, earned media, guest journey, and partnerships, working across departments to protect heritage while driving relevance with audiences worldwide. A Bachelor's degree and 10+ years of leadership are required.

Qualifications

• Bachelor's degree in Marketing, Brand Strategy, Communications, Public Relations, Business, or related field.
• 10+ years of progressive brand leadership in sports/entertainment hospitality or major live events.
• Experience setting strategy for a high-profile brand and translating it into a differentiated guest experience.
• Significant experience leading public relations and earned media programs with broad reach.
• Experience guiding senior executives and cross-functional teams through high-visibility brand decisions and complex live-event environments.

Responsabilités

• Brand Strategy & Stewardship: Define and evolve brand strategy, positioning, architecture and long-range ambition for Churchill Downs Racetrack and the Kentucky Derby.
• Brand & Guest Experience: Own holistic on-track brand and guest experience across Derby Week, race meets, and year-round events.
• Public Relations & Earned Media: Lead PR and earned media strategy across lifestyle, business, culture, sports, entertainment, and major events.
• Brand Partnerships & Collaboration: Collaborate to evaluate brand fit and support partner collaborations and brand extensions.
• Leadership & Management: Lead and develop teams, manage budgets, agencies, and vendors.

Connaissances

Brand strategy

Editorial judgment

Executive presence

Customer insights

Cross-functional leadership

Budget & vendor mgmt

Adaptable hours

Formation

Bachelor's degree in Marketing/Brand Strategy/Communications/PR/Business

Description du poste

Churchill Downs Racetrack in Louisville seeks a Senior Director, Brand Marketing to lead brand strategy and translate it into premium guest experiences for the Kentucky Derby and related events.

This role oversees brand identity, public relations, earned media, guest journey, and partnerships, working across departments to protect heritage while driving relevance with audiences worldwide. A Bachelor's degree and 10+ years of leadership are required.