VP, Premium Sales & Guest Experience

Churchill-Downs-Inc; Louisville (KY); On-site; USD 180,000 - 300,000; Full time

Job summary

Churchill Downs Racetrack is seeking a Vice President of Sales & Service to lead premium ticket sales and hospitality revenue across our racing calendar, with a primary focus on Kentucky Derby Week. You will drive pricing, inventory, campaigns, and strategic partnerships to maximize revenue and loyalty.

The role requires a strategic executive with a track record in premium experiences, CRM systems, and working with cross-functional leaders to implement innovative commercial strategies across

Qualifications

• Bachelor’s degree required; advanced degree preferred.

Responsibilities

• Lead premium ticket and hospitality sales, with emphasis on Derby Week.
• Develop pricing, inventory strategies, and revenue forecasting for premium products.
• Partner with executive leadership to shape enterprise ticketing strategy and long-term commercial plans.

Education

Bachelor’s degree required; advanced degree preferred

Tools

Salesforce

Ticketmaster

Job description

Churchill Downs Racetrack is seeking a Vice President of Sales & Service to lead premium ticket sales and hospitality revenue across our racing calendar, with a primary focus on Kentucky Derby Week. You will drive pricing, inventory, campaigns, and strategic partnerships to maximize revenue and loyalty.

The role requires a strategic executive with a track record in premium experiences, CRM systems, and working with cross-functional leaders to implement innovative commercial strategies across