VP, PR, Culture & Brand Storytelling

Alexander Wang Inc.; New York (NY); On-site; USD 200,000 - 220,000; Full time

Benefits offered by this job

Clothing allowance

Healthcare coverage

FSA & Commuter benefits

401(k) with company match

Summer Fridays

Job summary

The Vice President, PR & Communications at Alexander Wang will lead the development and execution of a comprehensive communications strategy that positions the brand within culture and fashion discourse. You will own editorial relationships, strategy, and brand storytelling across all channels.

You will manage a communications team, oversee events and activations, and partner with Marketing, Design, and Merchandising to drive earned media and executive visibility in the luxury fashion landscape.

Qualifications

• 10+ years of progressive experience in communications or PR.
• Proven track record in fashion or luxury culture communications.
• Established relationships with key editors and journalists at major publications.

Responsibilities

• Develop and execute comprehensive PR and communications strategy.
• Lead editorial campaigns, press relations, and executive positioning.
• Oversee brand activations, events, and partnerships to generate earned media.
• Manage press collateral and distribution to leadership.

Skills

Leadership

Media relations

Strategic communications

Education

Bachelor's degree

Tools

Microsoft Office

Adobe Suite

Job description

The Vice President, PR & Communications at Alexander Wang will lead the development and execution of a comprehensive communications strategy that positions the brand within culture and fashion discourse. You will own editorial relationships, strategy, and brand storytelling across all channels.

You will manage a communications team, oversee events and activations, and partner with Marketing, Design, and Merchandising to drive earned media and executive visibility in the luxury fashion landscape.