VP, Visual Creative Direction (Fashion & Lifestyle)

KMKNYC; New York (NY); On-site; USD 250,000 - 320,000; Full time

Job summary

KMKNYC, a contemporary luxury fashion brand based in New York, seeks a visionary Vice President of Visual Creative Direction to elevate the brand's imagery across campaigns, editorial, product launches, and retail experiences. You will shape a cohesive global visual narrative that resonates across men’s, women’s, accessories, and footwear, building on an esteemed creative legacy.

You will lead a multidisciplinary team, set aesthetic standards, and partner with marketing and production to deliver

Qualifications

• 10+ years in luxury fashion, premium lifestyle, or respected agencies.
• Portfolio of iconic visual storytelling and campaigns.
• Experience directing high-profile global campaigns and large productions.
• Ability to inspire teams and influence executive stakeholders.
• Strong taste and anticipation of cultural shifts.

Responsibilities

• Define and evolve the brand's visual direction across campaigns, editorial, product storytelling, retail launches, and digital experiences.
• Lead concept development, casting, photography direction, set design, and narrative frameworks for campaigns.
• Establish and maintain world-class aesthetic standards across visual outputs.
• Oversee a multidisciplinary team including art direction, photography, styling, production, and post-production.
• Build scalable creative operations to support a fast-moving business while maintaining excellence.
• Partner with marketing leadership to ensure campaigns drive cultural impact and commercial results.
• Cultivate relationships with photographers, stylists, artists, and agencies.

Skills

Visual storytelling

Creative leadership

Campaign direction

Editorial storytelling

Brand development

Team leadership

Photography direction

Set design

Job description

VICE PRESIDENT, VISUAL CREATIVE DIRECTION

Contemporary Luxury Fashion | New York

Onsite: Brooklyn, NY

About the Opportunity

One of the most influential brands in contemporary fashion and culture is seeking a visionary creative executive to lead the next evolution of its visual storytelling and brand imagery.

Operating at the intersection of fashion, culture, design, and community, the brand has built a distinct ecosystem where product, storytelling, retail experiences, partnerships, hospitality, and cultural relevance seamlessly converge. This leader will be responsible for shaping and evolving the creative vision across men's and women's apparel, accessories, and footwear, ensuring a consistent yet forward-thinking point of view that elevates the brand's position globally.

Known for its highly curated point of view, elevated creative standards, and ability to shape conversations across fashion and contemporary culture, the organization continues to expand its global influence while remaining deeply rooted in its founder-led vision.

We are seeking a Vice President, Visual Creative Direction to lead and evolve the brand's visual identity across all consumer touchpoints. This individual will build upon an already respected creative legacy, shaping how consumers experience the brand through imagery, campaigns, editorial storytelling, product launches, and defining cultural moments. This is a rare opportunity to leave a meaningful creative imprint on one of the industry's most admired and culturally relevant brands.

The Opportunity

Reporting into the Founder and Creative Director, this executive will serve as the visionary behind the brand's photographic, editorial, and visual storytelling ecosystem. Partnering closely with senior leadership across marketing, production, content, and merchandising, they will define creative standards, guide concept development, and ensure a cohesive visual narrative across every platform.

This is a rare opportunity for a culturally fluent creative executive who combines exceptional taste with operational discipline and understands how to build compelling imagery in today's omnichannel landscape.

What You'll Own

• Define and evolve the brand's visual creative direction across campaigns, editorial, product storytelling, retail launches, and digital experiences.
• Lead concept development, casting, photography direction, set design, creative treatments, and narrative frameworks for seasonal and brand campaigns.
• Establish and maintain world-class aesthetic standards across all visual outputs.
• Oversee a multidisciplinary team spanning art direction, photography, styling, creative production, and post-production.
• Build scalable creative operations that support a fast-moving business without compromising creative excellence.
• Partner with marketing leadership to ensure campaigns deliver both cultural impact and commercial performance.
• Cultivate relationships with leading photographers, stylists, artists, creative agencies, and emerging talent across fashion, art, sport, music, and entertainment.
• Mentor and develop the next generation of creative leaders, fostering a culture of innovation, collaboration, and accountability.

Who You Are

• A creative leader with 10+ years of progressive experience within luxury fashion, premium lifestyle, contemporary brands, or highly respected creative agencies.
• Known for exceptional taste, strong visual instincts, and an ability to anticipate where culture is moving next.
• Experienced directing high-profile global campaigns and large-scale photo and content productions.
• Equally comfortable inspiring creative teams, influencing executive stakeholders, and rolling up your sleeves when necessary.
• A builder of teams, processes, and creative environments that consistently produce best-in-class work.
• Deeply connected to fashion, design, art, music, sport, and the cultural forces shaping consumer behavior.
• Possess a portfolio that reflects iconic visual storytelling, commercial success, and a distinctive creative perspective.

Success in This Role

You combine strong creative vision with the ability to translate ideas into compelling visual storytelling across multiple consumer touchpoints. You understand how imagery, content, and brand expression contribute to both audience engagement and business objectives.

Success in this role requires the ability to lead high-performing creative teams, build collaborative partnerships across functions, and maintain exceptional standards of creative excellence while evolving the visual identity of a globally recognized brand.