VP, Player Engagement & Monetization

VGW group; California, United States, Northern America, Americas; Hybrid; USD 180,000 - 260,000; Full time

Job summary

VGW is seeking a VP of Player Engagement to lead our CRM and Live Operations, driving the end-to-end player lifecycle strategy across brands. You will partner with Product, Data Science, and Brand GMs to optimize monetization, retention, and trust, while guiding a global team.

Ideal candidates bring 10–15 years in marketing or business leadership, with deep expertise in lifecycle management, personalization, and engagement at scale. This role prioritizes responsible play and revenue alignment.

Qualifications

• Bachelor's degree or equivalent in business, marketing, or related field.
• 10–15 years in Marketing, Business Development, or Account Management leadership.
• Proven enterprise-level thinking translating strategy into measurable outcomes.

Responsibilities

• Develop and execute a unified monetization and retention strategy across the player lifecycle.
• Unite CRM and Live Operations into a single, synchronized engagement engine.
• Leverage data analytics and player insights to optimize monetization levers and events.
• Collaborate with Brand GMs, Product, and FP&A to scale lifecycle strategies.
• Lead and mentor a global team with compliance and responsible play in mind.

Skills

CRM strategy

Live Operations

Monetization

Team leadership

Data analytics

Customer lifecycle

Education

Bachelor's degree

Job description

VGW is seeking a VP of Player Engagement to lead our CRM and Live Operations, driving the end-to-end player lifecycle strategy across brands. You will partner with Product, Data Science, and Brand GMs to optimize monetization, retention, and trust, while guiding a global team.

Ideal candidates bring 10–15 years in marketing or business leadership, with deep expertise in lifecycle management, personalization, and engagement at scale. This role prioritizes responsible play and revenue alignment.