VP of Player Engagement

VGW group; California; Hybrid; USD 180,000 - 260,000; Full time

Job summary

VGW is seeking a VP of Player Engagement to lead our CRM and Live Operations, driving the end-to-end player lifecycle strategy across brands. You will partner with Product, Data Science, and Brand GMs to optimize monetization, retention, and trust, while guiding a global team.

Ideal candidates bring 10–15 years in marketing or business leadership, with deep expertise in lifecycle management, personalization, and engagement at scale. This role prioritizes responsible play and revenue alignment.

Qualifications

• Bachelor's degree or equivalent in business, marketing, or related field.
• 10–15 years in Marketing, Business Development, or Account Management leadership.
• Proven enterprise-level thinking translating strategy into measurable outcomes.

Responsibilities

• Develop and execute a unified monetization and retention strategy across the player lifecycle.
• Unite CRM and Live Operations into a single, synchronized engagement engine.
• Leverage data analytics and player insights to optimize monetization levers and events.
• Collaborate with Brand GMs, Product, and FP&A to scale lifecycle strategies.
• Lead and mentor a global team with compliance and responsible play in mind.

Skills

CRM strategy

Live Operations

Monetization

Team leadership

Data analytics

Customer lifecycle

Education

Bachelor's degree

Job description

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

We have an exciting opportunity within our Product & Revenue department and are currently looking for a VP of Player Engagement to lead our CRM & Live Operations function.

In this role, you will drive sustainable, profitable growth by owning the full player lifecycle strategy across VGW's brands. You will provide enterprise leadership across CRM and Live Operations to build a single, unified player engagement ecosystem aligned with revenue goals and brand strategy. Partnering closely with Product, Data Science, and Brand GMs, you will lead a global team to optimize monetization mechanics while maintaining a strong commitment to responsible gaming and player trust.

Key responsibilities will include:

• Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization.
• Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
• Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
• Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
• Lead, mentor, and resource the global team while ensuring all revenue strategies adhere strictly to compliance, risk mandates, and responsible play expectations.

What you will bring to the role:

• Bachelor's Degree in Business Administration, Marketing, Design or equivalent field.
• 10-15 years of experience in Marketing, Business Development or Account Management leadership.
• Enterprise-level strategic thinking with the ability to execute vision into measurable outcomes.
• Proven commercial acumen, with deep understanding of customer lifetime value, retention, and monetization levers.
• Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
• Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
• Strong leadership skills with the proven ability to manage and direct large teams.
• Clear understanding of customer needs and concerns.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

Our high-quality, acclaimed brands include Chumba Casino, Global Poker, LuckyLand Slots, which are enjoyed by millions of players in North America.

Our games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we're more than just a team. We're a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what's right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that's why we're all about flexibility so you can strike a healthy balance between your personal life and career. We're also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

It's our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we'll achieve remarkable things.