VP, Player Engagement & Growth Architect

VGW USA; California; On-site; USD 180,000 - 280,000; Full time

Job summary

VGW is seeking a VP of Player Engagement to lead CRM & Live Operations, driving growth by owning the full player lifecycle strategy across VGW brands. You will provide enterprise leadership to unite CRM and Live Operations into a single, monetizable engagement engine.

Partner with Product, Data Science, and Brand GMs to optimize monetization levers, live events, and channel performance while upholding responsible gaming and player trust.

Qualifications

• Bachelor’s degree in Business/Marketing/Design or equivalent.
• 10-15 years in marketing, business development or account management leadership.
• Enterprise-level strategic thinking with measurable outcomes.
• Deep understanding of customer lifetime value, retention and monetization levers.
• Expertise in end-to-end lifecycle management: onboarding, engagement, retention.

Responsibilities

• Develop and execute an integrated monetization and retention strategy across the player lifecycle.
• Unite CRM and Live Operations into a single engagement engine.
• Leverage data science and analytics to optimize monetization levers, live events, and channel performance.
• Partner with Brand GMs, Product Managers, and FP&A to translate objectives into scalable lifecycle programs.
• Lead and resource a global team while ensuring compliance and responsible play.

Skills

Leadership

Strategic thinking

CRM lifecycle

Monetization

Analytics

People leadership

Education

Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field

Job description

VGW is seeking a VP of Player Engagement to lead CRM & Live Operations, driving growth by owning the full player lifecycle strategy across VGW brands. You will provide enterprise leadership to unite CRM and Live Operations into a single, monetizable engagement engine.

Partner with Product, Data Science, and Brand GMs to optimize monetization levers, live events, and channel performance while upholding responsible gaming and player trust.