VP, Performance Media & Public Affairs

Burson

New York (NY)

Hybrid

USD 75,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Hybrid work model

Competitive benefits package

Growth opportunities

Job summary

Burson, part of WPP, seeks a Vice President, Performance Media to lead paid media for corporate and public affairs across major accounts in the US. You will own strategy, oversee campaigns on Meta, LinkedIn, TikTok and YouTube, and partner with senior leaders to drive performance, measurement, and client impact.

This role offers a hybrid model with offices in New York or Washington DC, plus a strong benefits package and growth opportunities.

Qualifications

10+ years leading paid media strategy in agency/public affairs/corporate marketing environments.
Proven experience managing large client relationships and cross-functional teams.
Strong ability to translate data into actionable recommendations for senior stakeholders.

Responsibilities

Serve as day-to-day performance media lead across assigned client accounts.
Partner with SVP and leadership to ensure delivery of sophisticated media programs.
Own strategy, execution oversight, reporting, and optimization recommendations.
Provide leadership across campaign planning, implementation, and measurement.
Build trusted client relationships and represent the agency’s performance media expertise.