VP, Performance Media & Public Affairs Leader

Burson; Washington (District of Columbia); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Mentorship programs

Inclusive culture

Job summary

Burson, part of WPP, seeks a Vice President, Performance Media to lead paid media initiatives across technology, corporate affairs, and reputation campaigns from our Washington DC/New York offices. You will manage major accounts, guide strategy, and mentor teams in a fast-paced agency environment.

The role requires 10–12 years of paid media leadership, deep expertise across social, search, and programmatic channels, and a proven ability to translate client goals into measurable media plans.

Qualifications

• 10–12 years of experience leading paid media strategy.
• Experience across social, search, and programmatic media.
• Strong client management and leadership skills.

Responsibilities

• Serve as the day-to-day performance media lead across client accounts.
• Develop integrated media strategies across paid social, search, and programmatic.
• Lead campaign planning, execution, optimization, and reporting.
• Mentor team members and align work with senior leadership.
• Translate client goals into measurable media plans and budgets.

Skills

Paid media strategy

Google Ads / DV360 / Trade Desk

Social media advertising

Client relationship management

Team leadership

Analytics & reporting

Tools

DV360

Trade Desk

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

TikTok Ads

Google Tags

Google Search

Job description

Burson, part of WPP, seeks a Vice President, Performance Media to lead paid media initiatives across technology, corporate affairs, and reputation campaigns from our Washington DC/New York offices. You will manage major accounts, guide strategy, and mentor teams in a fast-paced agency environment.

The role requires 10–12 years of paid media leadership, deep expertise across social, search, and programmatic channels, and a proven ability to translate client goals into measurable media plans.