VP of Video Strategy & Creative

MyGolfSpy; Atlanta (GA); On-site; USD 150,000 - 240,000; Full time

Job summary

MyGolfSpy is seeking a Director/VP of Video & Creative to define our brand’s video voice and build repeatable franchises across YouTube, MyGolfSpy.com and social platforms. You’ll turn testing, data and golf stories into compelling formats, shape a video-first strategy, and work closely with editorial and social teams to identify strong story angles early.

This is a strategic leadership role, travel‑heavy (including to our Virginia Beach area HQ), focusing on talent, publishing cadence, and

Qualifications

• Experience leading video for a digital media brand or creator-led company.
• Proven ability to drive performance across social platforms.
• Experience growing a YouTube channel or video-first audience.
• Track record of developing repeatable shows or formats.
• Experience as a creative director or content strategist.
• Strong audience development and storytelling skills.
• Experience leading creative teams end-to-end.
• Portfolio showing growth and content formats.
• Deep knowledge of golf and golf equipment.

Responsibilities

• Define the video voice and direction for MyGolfSpy.
• Develop repeatable shows and franchises.
• Turn testing, data and investigations into stories.
• Build a video strategy across platforms.
• Integrate video into the MyGolfSpy site experience.
• Identify and develop on-camera talent.
• Build and lead the video team.
• Establish publishing cadence and workflows.
• Collaborate with editorial, testing, and social teams.
• Translate strong ideas into platform-native content.
• Drive audience growth and revenue via video.

Skills

Video leadership

Audience growth

Storytelling

Franchise development

Platform strategy

Team leadership

Creative direction

Video concepts

Job description

MyGolfSpy is seeking a Director/VP of Video & Creative to define our brand’s video voice and build repeatable franchises across YouTube, MyGolfSpy.com and social platforms. You’ll turn testing, data and golf stories into compelling formats, shape a video-first strategy, and work closely with editorial and social teams to identify strong story angles early.

This is a strategic leadership role, travel‑heavy (including to our Virginia Beach area HQ), focusing on talent, publishing cadence, and