Director/VP of Video & Creative

MyGolfSpy; Atlanta (GA); On-site; USD 150,000 - 240,000; Full time

Job summary

MyGolfSpy is seeking a Director/VP of Video & Creative to define our brand’s video voice and build repeatable franchises across YouTube, MyGolfSpy.com and social platforms. You’ll turn testing, data and golf stories into compelling formats, shape a video-first strategy, and work closely with editorial and social teams to identify strong story angles early.

This is a strategic leadership role, travel‑heavy (including to our Virginia Beach area HQ), focusing on talent, publishing cadence, and

Qualifications

• Experience leading video for a digital media brand or creator-led company.
• Proven ability to drive performance across social platforms.
• Experience growing a YouTube channel or video-first audience.
• Track record of developing repeatable shows or formats.
• Experience as a creative director or content strategist.
• Strong audience development and storytelling skills.
• Experience leading creative teams end-to-end.
• Portfolio showing growth and content formats.
• Deep knowledge of golf and golf equipment.

Responsibilities

• Define the video voice and direction for MyGolfSpy.
• Develop repeatable shows and franchises.
• Turn testing, data and investigations into stories.
• Build a video strategy across platforms.
• Integrate video into the MyGolfSpy site experience.
• Identify and develop on-camera talent.
• Build and lead the video team.
• Establish publishing cadence and workflows.
• Collaborate with editorial, testing, and social teams.
• Translate strong ideas into platform-native content.
• Drive audience growth and revenue via video.

Skills

Video leadership

Audience growth

Storytelling

Franchise development

Platform strategy

Team leadership

Creative direction

Video concepts

Job description

MyGolfSpy is looking for a Director/VP of Video & Creative to define what our brand looks, sounds and feels like in video.

We already have the testing, data, audience, and credibility. What we need is someone who can turn all of that into compelling video people actually want to watch.

*Job will require frequent travel, including to MyGolfSpy headquarters in the Virginia Beach area*

This is not primarily a production job.

We’re looking for a creator, strategist and showrunner, someone who can build a recognizable MGS video voice, create repeatable franchises and turn our testing, data, and stories into formats that work across YouTube, MyGolfSpy.com and social platforms.

What You'll Own:

• Define the creative direction and voice for MyGolfSpy video
• Develop repeatable shows, franchises and video-first concepts
• Turn testing, data, investigations, buying guides and golf culture into compelling stories
• Build a video strategy across YouTube, MyGolfSpy.com and social platforms
• Make video an integral part of the MyGolfSpy website experience, not just something embedded after the fact
• Identify and develop on-camera talent
• Build and lead the video team
• Establish a consistent publishing cadence and creative workflow
• Work closely with editorial, testing, and social to identify stories early and determine when something should be video-first
• Partner closely with the social team to translate our strongest video ideas into platform-native content.
• Obsess over concepts, hooks, titles, thumbnails, storytelling, retention and packaging
• Help build video into a meaningful audience and revenue engine for MyGolfSpy

What we're looking for:

You understand that great video starts with the idea, not the camera.

You know how to take something complicated and find the story inside it.

You understand why some channels build loyal audiences while others simply publish content.

You can walk into a meeting about golf-ball testing and leave with five strong video concepts.

You care about production quality, but you’d choose a phenomenal idea executed simply over a beautifully shot boring video every time.

You understand creators, digital media and modern audience development.

You understand the ins and outs of social media algorithms from Instagram to TikTok and everything in between.

And you’re comfortable challenging how we’ve always done things.

Preferred Qualitifcations

• Experience leading video for a digital media brand, creator-led company or similarly fast-moving content organization
• Proven understanding of what drives performance across social platforms, with experience working closely alongside social teams
• Experience helping grow a successful YouTube channel or video-first audience
• Track record of developing repeatable shows, franchises or content formats
• Experience as a creative director, content strategist, video lead or similar role
• Strong understanding of audience development, storytelling, packaging and platform-specific content
• Experience leading creative teams and taking ideas from concept through execution
• A portfolio that demonstrates channels you've grown, formats you've created and work that generated meaningful audience growth
• Deep knowledge of golf, golf equipment and the broader golf landscape