VP of Product Marketing — AI-Driven GTM & Platform Strategy

Seismic; United States; Hybrid; USD 215,000 - 300,000; Full time

Job summary

Seismic, the Go-to-Market Performance company, seeks a Vice President of Product Marketing to define how our expanded portfolio comes together in the market — and help shape where it goes next. This leader will own Seismic’s product and platform narrative, positioning, messaging, launches, competitive strategy, market prioritization, pricing, packaging, and industry product marketing.

Working across Product, Marketing, Sales, Customer Success, and Strategy, they will turn a broad and rapidly

Qualifications

• 15+ years of B2B enterprise technology experience with product marketing leadership.
• Experience leading product marketing for scaled enterprise software, SaaS, or AI platforms.
• Ability to translate multi-product tech into a simple, differentiating platform story.
• Strong understanding of AI, governance, data, and workflows.
• Experience in regulated industries and complex enterprise buyers.

Responsibilities

• Define the Product and Platform Story: positioning, messaging, value proposition for Seismic+Highspot.
• Lead global product marketing: launches, evidence-based sales plays, competitive intel.
• Make regulated industries a strategic advantage with governance, risk, and responsible AI.

Skills

Enterprise software

Product marketing

Leadership

Go-to-market strategy

AI

Regulated industries

Cross-functional leadership

Storytelling

Job description

Seismic is the Go-To-Market Performance company, driving how organizations turn their strategy into revenue. Seismic brings together signals from customer conversations, buyer engagement, governed content, coaching and seller behavior to turn intelligence into winning action. Through its AI revenue execution platform, the company equips customer-facing teams with the insights, governance, and contextual guidance they need to execute with confidence and deliver measurable business outcomes. Trusted by 2,500 organizations and over 3.5 million users around the globe, Seismic is headquartered in San Diego with offices across North America, Europe and Asia-Pacific. Learn more at seismic.com. (Opens in a new tab) (Opens in a new tab)

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here. (Opens in a new tab)

Overview:

Seismic is the Go-to-Market Performance company, helping organizations turn strategy into revenue. Following our combination with Highspot, we bring together two category-leading platforms and deep innovation across enablement, content, AI, buyer engagement, learning, coaching, analytics, and revenue execution.

We are looking for a Vice President of Product Marketing to define how this expanded portfolio comes together in the market — and help shape where it goes next.

This leader will own Seismic’s product and platform narrative, positioning, messaging, launches, competitive strategy, market prioritization, pricing, packaging, and industry product marketing. Working across Product, Marketing, Sales, Customer Success, and Strategy, they will turn a broad and rapidly evolving portfolio into a simple, differentiated story customers understand and our field can win with.

A critical part of the mandate is extending Seismic’s leadership in regulated industries, where trusted content, governance, compliance, security, data controls, and responsible AI aren't secondary requirements — they're fundamental to how customers operate.

Who you are:

• 15+ years of B2B enterprise technology experience, including significant product marketing leadership.
• Experience leading product marketing for a scaled enterprise software, SaaS, AI, CRM, revenue technology, content, workflow, or adjacent platform company.
• Demonstrated ability to turn complex, multi-product technology into a simple, differentiated platform story.
• Strong understanding of enterprise AI, including agents, generative AI, data, context, governance, and workflow automation.
• Experience integrating or repositioning products following an acquisition, merger, or major portfolio expansion is beneficial.
• Ability to operate credibly with Product and Engineering while creating narratives that resonate with CEOs, CROs, CMOs, CIOs, and frontline GTM leaders.
• Experience building and leading high-performing global product marketing teams.

The strongest candidates will have substantial experience in financial services and/or healthcare and life sciences, ideally across multiple regulated sectors. They will understand how governance, approvals, permissions, auditability, security, data lineage, compliance, and risk management shape product requirements, buying processes, deployment models, and AI adoption.

Candidates should be equally comfortable discussing AI agents and product architecture with a technology leader, revenue outcomes with a GTM executive, and governance and risk with the stakeholders responsible for protecting the enterprise.

What you’ll be doing:

Define the Product and Platform Story

• Establish the positioning, messaging, and value proposition for Seismic's combined portfolio, bringing together the strongest capabilities and innovation from Seismic and Highspot.
• Translate a growing portfolio of AI agents, content and knowledge management, enablement, engagement, learning, coaching, analytics, and workflows into a compelling, performance-driven platform narrative.
• Make GTM Performance and AI-powered revenue execution tangible: articulate the problems Seismic solves, our differentiation, and the business outcomes customers should expect.
• Partner with Product to connect strategy and roadmap to customer needs, competitive dynamics, and market opportunity.
• Lead product architecture, naming, packaging, and pricing programs that make Seismic easier to understand and buy while improving customer value and long-term economics.

Lead Product Marketing

• Build and lead a world-class global product marketing organization spanning platform, products, AI, solutions, competitive intelligence, and industries.
• Own go-to-market strategy and execution for major product launches and releases.
• Equip the field with differentiated messaging, sales plays, proof points, demos, and competitive intelligence that translate product capabilities into customer value.
• Establish rigorous competitive intelligence across direct competitors, adjacent platforms, emerging AI companies, and evolving build-versus-buy alternatives.
• Bring market and customer insight into Product, influencing priorities and investment decisions — not simply marketing what has already been built.
• Partner across Marketing to turn product innovation into sustained market impact.

Make Regulated Industries a Strategic Advantage

Seismic has a significant opportunity to differentiate through the combination of AI innovation and enterprise trust. This leader will make regulated-industry expertise central to that strategy.

• Develop deep understanding of the workflows, buyers, regulatory environments, data requirements, governance models, and risk considerations unique to regulated markets.
• Translate permissions, governance, auditability, security, compliant personalization, and responsible AI into differentiated customer value.
• Partner with Product and industry leaders to identify requirements and investments that make Seismic uniquely valuable in regulated environments.
• Ensure our AI strategy answers the questions sophisticated enterprises increasingly ask: Can I trust it? Govern it? Explain it? Control the data it uses? Deploy it within the requirements of my industry?
• Build differentiated industry narratives without fragmenting Seismic into a collection of vertical products.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please click here (Opens in a new tab) .

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Please be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Careers page (Opens in a new tab) .

We are committed to fair and equitable compensation practices.

Seismic’s annual base salary range for this position will vary based on applicant’s location, experience, job level, skills, and abilities as well as internal equity and alignment market data.

The range listed below is the minimum to the maximum of our target hiring range.

Seismic’s salary range for this position is: $215,200 USD - $300,000 USD

This position is also eligible to participate in Seismic’s incentive plans in addition to base salary.

The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.

We are committed to fair and equitable compensation practices.

Seismic’s annual base salary range for this position will vary based on applicant’s location, experience, job level, skills, and abilities as well as internal equity and alignment market data.

The range listed below is the minimum to the maximum of our target hiring range.

Seismic’s salary range for this position is: $215,200 USD - $300,000 USD

This position is also eligible to participate in Seismic’s incentive plans in addition to base salary.

The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.