VP of Performance Marketing

Talentfoot Executive Search and Staffing; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

A leading company is seeking a VP of Performance Marketing to drive growth across luxury travel brands. This hands-on role requires a strategic leader with extensive experience in performance marketing, capable of building a high-performing team and scaling marketing efforts through innovative channels. The ideal candidate will have a strong analytical background and a passion for the luxury travel sector.

Qualifications

• 10+ years of performance marketing experience required.
• Proven ability to build and scale performance programs.
• Strong experience with CDPs and audience segmentation.

Responsibilities

• Lead performance marketing strategy for customer acquisition and retention.
• Develop and execute strategies for new channel development.
• Oversee email and lifecycle marketing campaigns.

Skills

Performance Marketing

Data-Driven

Analytical Skills

Communication

Tools

Google Ads

Meta

CDP

Job description

Join to apply for the VP of Performance Marketing role at Talentfoot Executive Search and Staffing

Position Summary

Our client is seeking a modern, data-driven Vice President of Performance & Growth Marketing to lead and evolve our digital marketing efforts across a portfolio of luxury travel brands. This is a hands-on leadership role for someone who can both do the work and build the team and infrastructure to scale performance marketing over time.

The ideal candidate will bring strategic vision and executional expertise to expand our media mix to include emerging and high-impact channels such as paid social, programmatic, connected TV (CTV), digital audio, influencer, and lifecycle marketing. This individual should have a strong foundation in marketing science, experimentation, and measurement to ensure growth is both scalable and efficient.

Primary Responsibilities

• Lead the performance marketing strategy across customer acquisition, retention, and lifecycle marketing.
• Develop and execute performance marketing strategies to drive customer acquisition, retention, and reactivation.
• Help shape and evolve the future-state performance marketing framework, including new channel development (e.g., paid social, CTV, digital audio, influencer, affiliate) at a fast-paced, early-stage company.
• Design and manage rapid experimentation roadmaps to identify winning strategies across creative, targeting, and channel mix.
• Lead CDP (Customer Data Platform) execution, including customer segmentation, audience building, and personalized lifecycle campaigns.
• Develop and manage a roadmap for experimentation across creative, targeting, messaging, and media mix.
• Oversee email and lifecycle marketing, including campaign development, audience segmentation, and A/B testing.
• Manage search and digital media agency, ensuring strong performance and alignment with business goals.
• Build and lead a high-performing internal performance marketing team, emphasizing agility and execution.
• Partner closely with brand and marketing teams to align strategies with creative and messaging.
• Establish scalable processes for performance tracking, reporting, and optimization.
• Analyze and report on channel performance, customer acquisition cost, LTV, and ROI—using insights to drive iteration and investment decisions.
• Build marketing science capabilities to improve targeting, personalization, and attribution modeling.
• Supervise an Email Manager and future roles in Performance Marketing.

Job Requirements (Experience, Knowledge, Skills)

• 10+ years of performance marketing experience, with a strong track record in paid digital acquisition and lifecycle marketing.
• Proven ability to build and scale performance programs from the ground up, including entering and testing new channels.
• Deep knowledge of media platforms (Google Ads, Meta, DSPs) and emerging digital formats like CTV, digital audio, and influencer marketing.
• Demonstrated curiosity and experimentation with emerging tools and trends (e.g., AI-driven content, automation, personalization).
• Proven experience managing paid media across platforms such as Google Ads, Meta, and programmatic/display.
• Strong experience with CDPs, audience segmentation, lifecycle marketing, and automation.
• Experience working in a high-growth startup environment, with the ability to build from scratch and prioritize ruthlessly.
• Exceptional analytical skills: proactively analyze performance, identify growth levers, and iterate based on insights.
• Adept at managing agencies and internal teams to meet KPIs and goals.
• Strong communicator with the ability to translate strategy into action and influence cross-functional partners.
• Luxury travel or hospitality experience is preferred; vacation rental industry experience is a strong plus.

This is a remote position in the US.