Vice President, Institutional Marketing

Princeton Review - Campus; United States; Remote; USD 170,000 - 190,000; Full time

Job summary

A leading tutoring and test prep company seeks a VP of Marketing to drive its marketing strategy across various educational verticals. The role involves strategic leadership, campaign management, and team oversight, requiring extensive experience in B2B marketing and a deep understanding of the education sector.

Qualifications

• 10+ years of progressive marketing leadership experience.
• 5+ years in a senior-level role (Director or VP).
• Demonstrated success in B2B marketing within the education sector.

Responsibilities

• Design and execute an integrated marketing strategy.
• Develop lead generation and customer acquisition campaigns.
• Manage the departmental budget and oversee marketing staff.

Skills

B2B marketing

Content development

Brand management

Digital marketing

Demand generation

Project management

Analytical skills

Communication

Collaboration

Education

Bachelor’s degree in marketing, Business, Communications, or related field

Job description

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram .

The VP of Marketing will serve as a key member of the institutional executive team, responsible for leading the company’s institutional marketing strategy across multiple verticals. This individual will build and scale a high-performance marketing organization that drives pipeline generation, brand visibility, customer acquisition, and retention. This role requires a strategic thinker with a deep understanding of B2B marketing in the education sector, a strong digital mindset, content development, and a passion for mission-aligned impact.

Key Responsibilities

Strategic Leadership & Planning

• Design and execute an integrated marketing strategy aligned with company objectives across K–12, higher education, library, and government channels.
• Establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs) to guide marketing effectiveness; continuously adapt tactics based on performance analytics and evolving market dynamics.
• Lead with a culture of innovation, accountability, and data-driven insights to scale brand influence and market share.
• Report directly to the Chief Institutional Officer and collaborate with the executive team on growth and market expansion initiatives.

Campaigns, Content & Digital Strategy

• Direct go-to-market initiatives and multi-channel campaigns including email marketing, webinars, trade shows, and content marketing.
• Oversee the institutional brand for Tutor.com and The Princeton Review, ensuring consistency across all touchpoints and collateral.
• Lead website content strategy for Tutor.com, UX enhancements, and client resource center development to improve engagement and conversion.
• Create sales enablement resources, collateral, and product materials in partnership with product and sales.

Customer & Market Engagement

• Develop lead generation and customer acquisition campaigns that fuel the sales pipeline across institutional verticals.
• Collaborate with Client Services to create onboarding, engagement, and retention programs tailored to institutional clients.
• Oversee organic growth and engagement strategies for all social media platforms

Reporting & Performance Analytics

• Partner with Sales Operations to build dashboards, define attribution models, and measure campaign performance.
• Deliver regular executive-level reports and presentations on marketing performance, trends, and opportunities.
• Maintain a pulse on market shifts, competitive landscape, and education trends to inform strategy.

Team & Budget Management

• Manage the departmental budget, ensuring smart allocation of resources toward high-impact initiatives and technologies.
• Set performance expectations, coach team members, and oversee day-to-day operations of marketing and social media staff.

Qualifications

• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior-level role (Director or VP).

• 5+ years of content development experience.

• Demonstrated success in B2B marketing within the education sector.
• Proven experience building and managing high-performing teams and marketing functions.
• Deep understanding of brand management, digital marketing, and demand generation.
• Exceptional communication, collaboration, and analytical skills.
• Strong project management abilities with an eye for detail and execution.
• Bachelor’s degree in marketing, Business, Communications, or related field preferred but not required

Salary: $170,000.00-$190,000.00 per year, based on a 40 hour work week and your geographic zone.

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.

The Princeton Review is a drug free workplace.

Equal Opportunity Employer
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