VP of Marketing & Growth, Immersive Entertainment

Velocity | Sim Racing Lounge; Houston (TX); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive salary + bonus

Flexible hybrid work with travel

Generous paid time off

Comprehensive health benefits

Foundational role shaping culture

Job summary

Velocity, Sim Racing Lounge is hiring a Vice President of Marketing in Dallas or Houston, TX. You will own brand strategy, guest acquisition, local store marketing, and digital presence. This hands-on, startup-minded leader will balance high-level branding with tight execution to build scalable marketing engines quickly.

You will lead multi-channel campaigns, drive foot traffic to venues, and shape partnerships, events, and PR to establish Velocity as a premier location-based entertainment brand.

Qualifications

• 8+ years of progressive marketing experience in hospitality, LBE, or high-growth consumer brands.
• Strategic + tactical mastery: map a multi-year brand vision while handling hands-on execution.
• Startup mindset: resourceful, adaptable, and thrives with ambiguity.
• Experiential & Local Marketing: launch physical venues, drive foot traffic, enable activations.
• Analytical & Data-fluent: strong grasp of digital metrics, CRM, and ROAS.
• Passion for Entertainment/Gaming: affinity for racing, gaming, hospitality or immersive entertainment.

Responsibilities

• Define, elevate, and safeguard Velocity brand voice, identity, and visual standards across all touchpoints.
• Develop and execute multi-channel GTM marketing plans for new venues, openings, and partnerships.
• Architect end-to-end guest acquisition strategies across digital marketing, paid media, email/SMS, local PR, and loyalty.
• Hire, develop, and raise the bar for Velocity’s marketing and content team.
• Oversee paid social, search, display, influencer campaigns, and SEO; optimize ROI and CAC.
• Direct content creation (video, photo, social) capturing racing energy and F&B offerings.
• Optimize website performance for discovery, bookings, and inquiries.
• Design grassroots LSM playbooks for venue general managers.
• Secure media coverage, manage PR, and launch events and activations.
• Monitor KPIs, funnels, and LTV to refine messaging and campaigns.
• Manage the marketing budget efficiently, prioritizing high-impact channels.

Skills

Marketing leadership

Brand strategy

Go-to-Market planning

Digital marketing

Local marketing

Analytics

Budget management

Entertainment/Gaming affinity

Tools

Google Analytics

CRM tools

Job description

Velocity, Sim Racing Lounge is hiring a Vice President of Marketing in Dallas or Houston, TX. You will own brand strategy, guest acquisition, local store marketing, and digital presence. This hands-on, startup-minded leader will balance high-level branding with tight execution to build scalable marketing engines quickly.

You will lead multi-channel campaigns, drive foot traffic to venues, and shape partnerships, events, and PR to establish Velocity as a premier location-based entertainment brand.