Vice President Marketing

Velocity | Sim Racing Lounge; Houston (TX); Híbrido; USD 150.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary + bonus

Flexible hybrid work with travel

Generous paid time off

Comprehensive health benefits

Foundational role shaping culture

Descripción de la vacante

Velocity, Sim Racing Lounge is hiring a Vice President of Marketing in Dallas or Houston, TX. You will own brand strategy, guest acquisition, local store marketing, and digital presence. This hands-on, startup-minded leader will balance high-level branding with tight execution to build scalable marketing engines quickly.

You will lead multi-channel campaigns, drive foot traffic to venues, and shape partnerships, events, and PR to establish Velocity as a premier location-based entertainment brand.

Formación

• 8+ years of progressive marketing experience in hospitality, LBE, or high-growth consumer brands.
• Strategic + tactical mastery: map a multi-year brand vision while handling hands-on execution.
• Startup mindset: resourceful, adaptable, and thrives with ambiguity.
• Experiential & Local Marketing: launch physical venues, drive foot traffic, enable activations.
• Analytical & Data-fluent: strong grasp of digital metrics, CRM, and ROAS.
• Passion for Entertainment/Gaming: affinity for racing, gaming, hospitality or immersive entertainment.

Responsabilidades

• Define, elevate, and safeguard Velocity brand voice, identity, and visual standards across all touchpoints.
• Develop and execute multi-channel GTM marketing plans for new venues, openings, and partnerships.
• Architect end-to-end guest acquisition strategies across digital marketing, paid media, email/SMS, local PR, and loyalty.
• Hire, develop, and raise the bar for Velocity’s marketing and content team.
• Oversee paid social, search, display, influencer campaigns, and SEO; optimize ROI and CAC.
• Direct content creation (video, photo, social) capturing racing energy and F&B offerings.
• Optimize website performance for discovery, bookings, and inquiries.
• Design grassroots LSM playbooks for venue general managers.
• Secure media coverage, manage PR, and launch events and activations.
• Monitor KPIs, funnels, and LTV to refine messaging and campaigns.
• Manage the marketing budget efficiently, prioritizing high-impact channels.

Conocimientos

Marketing leadership

Brand strategy

Go-to-Market planning

Digital marketing

Local marketing

Analytics

Budget management

Entertainment/Gaming affinity

Herramientas

Google Analytics

CRM tools

Descripción del empleo

At Velocity, Sim Racing Lounge (https://velocitysimlounge.com/) , we are redefining location-based entertainment. We fuse the thrill of professional-grade simulation racing with a high-end food and bar program inside stunning, state-of-the-art venues. Whether guests are racing enthusiasts competing for top lap times or groups looking for an unforgettable night out, Velocity delivers a premium, immersive social experience.

As a high-growth startup, we are rapidly scaling our brand and footprint—and we’re looking for a visionary, hands‑on marketing leader to drive our growth strategy from the ground up.

Vice President of Marketing

Company: Velocity, Sim Racing Lounge

Location: Dallas or Houston, Texas

Job Type: Full-Time

About Velocity

At Velocity, Sim Racing Lounge (https://velocitysimlounge.com/) , we are redefining location-based entertainment. We fuse the thrill of professional-grade simulation racing with a high-end food and bar program inside stunning, state-of-the-art venues. Whether guests are racing enthusiasts competing for top lap times or groups looking for an unforgettable night out, Velocity delivers a premium, immersive social experience.

As a high-growth startup, we are rapidly scaling our brand and footprint—and we’re looking for a visionary, hands‑on marketing leader to drive our growth strategy from the ground up.

The Role

We are seeking an Vice President of Marketing to own our brand strategy, guest acquisition, local store marketing, and digital presence.

As an early-stage executive leader, you will roll up your sleeves and execute. You must be comfortable toggling seamlessly between high-level brand building and tactical execution. We need someone scrappy, resourceful, and deeply analytical who thrives in a fast-paced startup environment and knows how to build scalable marketing engines with speed and efficiency.

Key Responsibilities

Strategic Leadership & Brand Building

• Brand Strategy: Define, elevate, and safeguard the Velocity brand voice, identity, and visual standards across all digital and physical touchpoints.
• Go-to-Market Execution: Develop and execute multi-channel GTM marketing plans for new venue launches, grand openings, and brand partnerships.
• Customer Acquisition & Retention: Architect end-to-end guest acquisition strategies across digital marketing, paid media, email/SMS, local PR, and loyalty programs to drive foot traffic and repeat visits.
• Build the Marketing Engine & Team: Hire, develop, and raise the bar for Velocity’s marketing and content team.

Tactical & Hands-On Execution

• Digital & Performance Marketing: Oversee paid social, search, display, influencer campaigns, and SEO; track performance metrics to optimize ROI and lower Customer Acquisition Cost (CAC).
• Content & Social Media: Direct the creation of engaging, high-octane content (video, photo, social) that captures the energy of simulator racing and our food & beverage offerings.
• Website Performance: webpage optimization for discovery and online booking and event inquiry conversion optimization.
• Local Store Marketing (LSM): Design grassroots and local community marketing playbooks for venue general managers to activate corporate events, leagues, and private parties.
• Public Relations & Events: Secure media coverage, manage PR agencies, and launch high-impact events, esports tournaments, and brand activations.

Analytics & Budget Management

• Data-Driven Insights: Monitor marketing KPIs, conversion funnels, and customer lifetime value (LTV) to continually refine messaging and campaign effectiveness.
• Resource Optimization: Manage the overall marketing budget pragmatically, maximizing output through scrappy, high-impact channels before scaling spend.

Qualifications & Requirements

• 8+ years of progressive marketing experience, with a proven track record leading growth or marketing teams in hospitality, location-based entertainment (LBE), or high-growth startup consumer brands.
• Strategic + Tactical Mastery: Demonstrated ability to map out a multi-year brand vision while personally managing day-to-day execution when resources are lean.
• Startup Mindset: Highly resourceful, adaptable, and comfortable operating under ambiguity with rapid iteration.
• Experiential & Local Marketing Expertise: Deep experience launching physical venues, driving foot traffic, and executing local community activations.
• Analytical & Data-Fluent: Strong grip on digital performance metrics, tracking, CRM tools, and ROAS optimization.
• Passion for Entertainment/Gaming: An affinity for racing, gaming, hospitality, or immersive entertainment is a major plus.

What We Offer

• Competitive salary + performance based bonus
• Flexible/hybrid work environment with travel to venue sites
• Generous paid time off
• Comprehensive health benefits
• The opportunity to shape the foundational culture and brand of a fast-growing entertainment concept