VP of Marketing: Growth, Brand & Digital Strategy

SERVPRO Team Miller; Saginaw (MI); On-site; USD 140,000 - 240,000; Full time

Job summary

SERVPRO Team Miller in Saginaw, MI is seeking a Vice President of Marketing to lead strategic marketing, branding, and revenue growth across locations. You will oversee budgeting, digital marketing, and performance analytics while guiding cross-functional teams to achieve measurable business results.

The role requires a data-driven leader with deep expertise in SEO, paid media, lead generation, and marketing automation, reporting to executive leadership and shaping market expansion strategies.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 10+ years of marketing experience with leadership roles.

Responsibilities

• Develop and execute integrated marketing strategies across locations.
• Lead budgeting and forecasting for marketing initiatives.
• Direct digital marketing, advertising, and content programs.
• Drive lead generation and customer acquisition across service lines.
• Ensure brand consistency across campaigns and touchpoints.
• Lead internal teams and manage external agencies and vendors.
• Establish KPIs, dashboards, and reporting for ROI.

Skills

Strategic marketing leadership

Brand management

Digital marketing

Budgeting & ROI

Lead generation

SEO & SEM

Content strategy

Marketing analytics

Cross-functional collaboration

Communication & presentation

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree or professional certification preferred

Tools

Marketing automation platforms

CRM software

Google Analytics/Ads

SEO tools

Job description

SERVPRO Team Miller in Saginaw, MI is seeking a Vice President of Marketing to lead strategic marketing, branding, and revenue growth across locations. You will oversee budgeting, digital marketing, and performance analytics while guiding cross-functional teams to achieve measurable business results.

The role requires a data-driven leader with deep expertise in SEO, paid media, lead generation, and marketing automation, reporting to executive leadership and shaping market expansion strategies.