Marketing Executive: Growth & Brand Strategy

RDM Holding Company; Zilwaukee (MI); On-site; USD 120,000 - 190,000; Full time

Job summary

Servpro is seeking a strategic and results-driven Vice President of Marketing to lead comprehensive marketing programs across multiple locations. The role requires building data-driven strategies, managing multi-million-dollar budgets, and aligning marketing with growth objectives.

The VP will drive brand management, digital marketing, lead generation, and performance analytics while partnering with executive leadership, operations, and business development to expand market presence and revenue.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications.
• 10+ years of progressive marketing experience, with 5+ years in a senior leadership role.
• Proven track record developing strategic initiatives that drive revenue, awareness and market expansion.
• Experience leading marketing functions across multiple locations or brands.
• Expertise in digital channels, SEO, paid media, content strategy, and marketing automation.
• Ability to translate data into actionable business strategies and presentations.

Responsibilities

• Develop and execute integrated marketing strategies that drive growth across locations and lines of service.
• Lead annual marketing planning, budgeting, forecasting, and ROI analysis.
• Direct and optimize digital initiatives including SEO, paid search, social, email, and content.
• Design and oversee advertising, lead generation, and customer acquisition campaigns.
• Identify and expand diverse acquisition channels to improve lead quality and conversion.
• Ensure brand consistency and compliance with SERVPRO standards across materials.
• Manage internal marketing team and external agencies, vendors, and partners.
• Establish KPIs, dashboards, and reporting to measure marketing impact and ROI.
• Collaborate with Business Development to support referral sources and growth.
• Provide localized marketing guidance to branch leadership and operations teams.
• Prepare executive presentations on performance, opportunities, and strategy.

Skills

Strategic marketing

Leadership

Budget management

Digital marketing

Brand management

Analytics

Cross-functional leadership

Communication

Marketing automation

Vendor management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Master's degree preferred

Job description

Servpro is seeking a strategic and results-driven Vice President of Marketing to lead comprehensive marketing programs across multiple locations. The role requires building data-driven strategies, managing multi-million-dollar budgets, and aligning marketing with growth objectives.

The VP will drive brand management, digital marketing, lead generation, and performance analytics while partnering with executive leadership, operations, and business development to expand market presence and revenue.