VP of Marketing Analytics & Growth

Socket.dev; Framingham (MA); On-site; USD 250,000 - 350,000; Full time

Job summary

Staples is seeking a visionary and hands-on Vice President to lead the Customer and Marketing Data Science and Analytics organization, shaping the data-driven marketing agenda across Retail and Staples Inc. This role reports to the Chief Marketing Officer and will define end-to-end analytics strategy enabling smarter decision-making, attribution, and personalized customer experiences.

The successful candidate will partner with senior leaders, build scalable analytics capabilities, and translate

Qualifications

• Bachelor’s degree in analytical or technical field.
• 15+ years of progressive experience in analytics, data science, or related disciplines.
• Experience leading analytics transformations and modernizing data science capabilities.
• Demonstrated success leveraging data and analytics to improve business outcomes.
• Exceptional communication, stakeholder management, and executive presentation skills.
• Advanced degree (MBA, MS, PhD, or equivalent) in a relevant discipline.
• Experience supporting both B2B and B2C business models.
• Experience within retail, eCommerce, distribution, marketplace, or multi‑channel businesses.
• Background in organizations that combine digital and physical customer journeys.
• Experience with customer segmentation, attribution, personalization, and marketing optimization models.
• Familiarity with AI‑enabled marketing analytics and advanced customer intelligence solutions.
• Passion for building high‑performing teams and fostering a data‑driven culture.

Responsibilities

• Build and lead the customer and marketing analytics and data science function across Retail and Staples Inc.
• Develop a unified strategy that ensures data is reliable, accessible, and actionable across the organization.
• Partner with engineering and technology teams to enhance data infrastructure, pipelines, and reporting capabilities.
• Build and scale data science capabilities including marketing measurement and attribution, UX/creative/offertesting, incrementality, causal inference, lead scoring, personalization, and more.
• Establish scalable reporting frameworks that provide real‑time visibility into marketing performance and business outcomes.
• Transform reporting from simple metrics delivery into actionable business insights and strategic decision making and recommendations.
• Lead advanced analytics initiatives, including hypothesis‑driven analyses that uncover growth opportunities and performance drivers.
• Collaborate cross‑functionally with product, engineering, sales, and business leaders to embed analytics into decision‑making processes.
• Translate complex data findings into compelling narratives and executive‑level recommendations.
• Develop and execute an analytics roadmap that supports business priorities and long‑term growth objectives.
• Drive continuous improvement in marketing ROI, customer engagement, and overall business performance.
• Serve as a trusted advisor and thought partner to senior leadership on customer, marketing, and growth strategies.

Skills

Analytics leadership

Executive communication

Stakeholder management

Marketing analytics

Data-driven culture

Cross-functional partnering

Education

Bachelor's degree in analytical/technical field

Advanced degree (MBA/MS/PhD)

Job description

Staples is seeking a visionary and hands-on Vice President to lead the Customer and Marketing Data Science and Analytics organization, shaping the data-driven marketing agenda across Retail and Staples Inc. This role reports to the Chief Marketing Officer and will define end-to-end analytics strategy enabling smarter decision-making, attribution, and personalized customer experiences.

The successful candidate will partner with senior leaders, build scalable analytics capabilities, and translate