VP of Marketing and Client Services

McGaw; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative consultancy seeks a dynamic VP of Marketing and Client Services to drive client growth and optimize marketing strategies. This role involves leading a talented team, developing revenue-generating tactics, and fostering strong client relationships. The ideal candidate will have over 10 years of experience in consulting or agency roles, with a deep understanding of customer data platforms and marketing automation tools. Join a forward-thinking company that values data-driven decision-making and offers a flexible work environment with excellent benefits, including unlimited PTO and competitive salaries. Make a significant impact on clients' success and be part of a team that celebrates achievements.

Benefits

Unlimited PTO

Flexible Hours

Comprehensive Health Insurance

Parental Leave

$25 Monthly Starbucks Stipend

$50 Uber Eats Stipend

Company Equipment

Birthday and Anniversary Gifts

Qualifications

• 10+ years in consulting or agency roles managing complex programs.
• Deep experience with Customer Data Platforms and Marketing Automation.

Responsibilities

• Lead client growth strategies and direct marketing account teams.
• Ensure projects remain within budget and meet client expectations.

Skills

Consulting Experience

Customer Data Platforms

Event-Driven Analytics

Marketing Automation

Data-Driven Decision Making

Strategic Planning

Clear Communication

Attention to Detail

Tools

Segment

Amplitude

Mixpanel

Autopilot

Pardot

Marketo

Job description

To lead the marketing account leads team, directly manage client projects to drive revenue growth, and oversee all clients’ growth strategies to generate revenue while maintaining high labor efficiency.

Company Overview:

McGaw.io is a Marketing Technology & Marketing Analytics consultancy seeking a VP of Marketing and Client Services to join our team. You will work directly with clients to deliver positive business results and foster strong relationships.

Our Mission at McGaw.io is to help companies realize that customer data is their most valuable business asset. We achieve this through customer data infrastructure, advanced analytics, marketing automation, personalization, and funnel optimization.

We support businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and marketing operations. Our insights inform and execute growth strategies that significantly impact our clients.

Our track record is stellar, supporting some of the fastest-growing companies globally. Our core clients sell online and have complex data and marketing practices, pushing our team to delve deeper every day.

Responsibilities include:

• Understanding client needs to develop revenue-generating strategies, tech stacks, and omnichannel tactics
• Coaching and managing the marketing account leads team to ensure client success
• Leading growth-focused projects with strategy, leadership, technical expertise, client communication, and revenue focus
• Establishing goals and metrics for clear scope and objectives
• Managing resource allocation and project hours
• Reviewing team work for accuracy, providing feedback and coaching
• Ensuring projects are on budget and profitable
• Keeping projects within scope and appropriately scoped/scaled as new projects
• Meeting with clients regularly to provide strategic leadership
• Accurately scoping and estimating new projects for profitability
• Scheduling teams and projects in advance to support sales planning
• Conducting weekly coaching and one-on-one meetings with team members
• Reporting on and analyzing project performance to exceed client expectations

Required skills, talents, and experiences:

• 10+ years in consulting, agency, or similar roles managing complex programs
• Deep experience with Customer Data Platforms (Segment preferred), Event-Driven Analytics (Amplitude, Mixpanel), and Marketing Automation (Autopilot, Pardot, Marketo)
• Service-oriented with a professional, positive customer experience focus
• Results-driven leadership with a strong execution mindset
• Data-driven with proven use of metrics and insights for decision-making
• Proactive planning skills, managing resources within scope and timelines
• High attention to detail and quality in products, websites, and design
• Strong communication skills, able to speak authoritatively and listen effectively
• Curious and inquisitive, asking clarifying questions to ensure alignment
• Ability to explain complex technical challenges clearly to clients

Indicators of success in this role include:

• Leading client growth and optimization strategies with a 6-month roadmap
• Securing client approval for case studies/testimonials at key milestones
• Achieving 90% of client objectives within project timelines
• Retaining 80% of clients in recurring contracts quarterly
• Achieving a labor efficiency ratio of 3.0+ on projects
• Expanding project scope/revenue in 50% of cases within three months
• Managing team time and planning effectively to avoid overdue tasks
• Offering stipends, unlimited PTO, flexible hours, remote work, comprehensive benefits, and a transparent workplace culture

Job Description:

As VP of Marketing and Client Services, you will lead the growth services team, serve as a client advocate, and act as a strategic advisor, quarterback, and leader for the marketing account leads.

Your role involves understanding client needs, developing strategies, and collaborating with our team to execute projects efficiently and effectively.

You should have robust experience in growth marketing and funnel optimization, with a human-centered approach. You will work with clients from the final stages of deal closure, helping sales with estimates and scopes, and then leading or delegating account work.

Leading client accounts requires detailed note-taking, building growth strategies, and managing day-to-day marketing activities across tools, channels, and analytics.

While managing high-profile accounts, your primary focus is leading the marketing account leads team to success through feedback, coaching, and results-oriented management. You must communicate work scope and progress clearly to clients, work collaboratively to solve problems, and manage resources within budget constraints.

This role is a key point of contact for growth-focused clients, supporting their projects with strategy, scheduling, planning, and scoping, and leading the team and internal sales efforts.