VP of Marketing

VMware; Bakersfield (CA); On-site; USD 202,000 - 291,000; Full time

Benefits offered by this job

Mentorship program

Life outside VMware benefits

Job summary

VMware in Bakersfield, CA is seeking a visionary VP of Marketing to drive growth hacking initiatives and convert funnels into revenue. You will own messaging, ROI framing for CFOs, and cross-functional alignment with sales and product.

Lead a team to accelerate retargeting, craft buyer-centric campaigns, and defend strategic choices with data. Relocation to Bakersfield is acceptable for the right leader, and a mentorship-friendly, fast-moving culture awaits.

Qualifications

• Experience framing ROI for senior stakeholders.
• Proven ability to own growth marketing campaigns in a regional market.
• Comfort driving decision-making in a CA market.
• Ability to relocate to Bakersfield, CA if needed.

Responsibilities

• Dig into Growth Hacking funnels and fix the step where buyers vanish
• Frame the people-centered ROI a Bakersfield, CA CFO can defend internally
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Chase the sales marketing whitespace no rep in CA has worked
• Run the vp account like it's the only one that matters

Skills

Sales & Marketing decisions

Effective communicator

Team player

Willing to relocate

Job description

The brands that win in CA obsess over Growth Hacking, and VMware is staffing this VP of Marketing role to do exactly that. This Bakersfield opening trades 13 years and Decision Making for $202,000 - $291,000, then layers on the ownership most listings only hint at.

Key Responsibilities

• Dig into Growth Hacking funnels and fix the step where buyers vanish
• Frame the people-centered ROI a Bakersfield, CA CFO can defend internally
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Chase the sales marketing whitespace no rep in CA has worked
• Run the vp account like it's the only one that matters

What You'll Bring

• Comfort owning sales marketing decisions in a CA market
• Confident communicator across email, calls, and in-person meetings
• A teammate's instinct to unblock others before yourself
• Prior experience working on-site in Bakersfield, CA, or willingness to relocate

Ask anyone in Bakersfield about VMware and you'll hear the same thing: a collaborative crew that ships fast and sweats the Coaching details. We keep our process light so engineers can spend their energy on Decision Making and Retargeting, not bureaucracy.

For this VP of Marketing role we offer $202,000 - $291,000, a mentor who has walked the path, and benefits designed for life outside VMware.

We are actively sourcing transparent professionals for this vp role right now.