Product Marketing Manager, Cloud Native Apps - CTO Office

vmware; Palo Alto (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

VMware is seeking an experienced Product Marketing Manager to join the Cloud‑Native Apps team. You will help evangelize our vision and product direction across product and business groups, bridging developers and operations from laptop to production stack.

The role requires 2–5+ years in software marketing, a business/CS/engineering background (MBA preferred), and strong writing, messaging, and cross‑functional collaboration. Travel 10–15% may be required.

Qualifications

• 2–5+ years of experience in software marketing.
• Bachelor’s degree in business, CS, or engineering; MBA preferred.
• Must synthesize complex concepts into clear messages.
• Excellent written and verbal communication skills.
• Willingness to travel 10–15%.

Responsibilities

• Create positioning and messaging for target markets and personas.
• Develop marketing campaigns to drive awareness and product sales.
• Create marketing content for GTM: web, blogs, social, presentations, videos, case studies, demos, training.
• Evangelize VMware at events with customers, analysts, press, and executives.
• Deliver sales enablement training for VMware field and partners.

Skills

Software marketing

Communication

Project management

Content creation

Cross-functional collaboration

Education

Bachelor's degree in business/CS/engineering

MBA preferred

Job description

Company Description

VMware is the industry-leading virtualization software company. Our technologies simplify IT complexity and streamline operations, helping businesses become more agile, efficient and profitable. By virtualizing infrastructure—from the data center to the cloud to mobile devices, we enable IT to deliver services from any device, anytime, anywhere. - See more at: http://www.vmware.com/in/company/#sthash.2nzmlvUu.dpuf

Job Description

Want to join a fast-paced, rapidly growing team that is driving VMware’s initiative to make developers a first-class user of the datacenter? The Cloud-Native Apps (CNA) team works collaboratively across all product and business groups at VMware to build technologies that span the application lifecycle, from the developer’s laptop to the production stack, and will transforms how companies design, build and run Cloud-Native applications. We are seeking an experienced, energetic and self-driven product marketing manager with exceptional communication, project management, and content creation skills to help evangelize our vision and product direction. The ideal candidate will be familiar with DevOps, containers, open source software and cloud management solutions.

In this newly created role, you will work with high-performing, customer-driven team members who love what they do and you will get exposure to diverse product lines while working cross-functionally with several teams. This is a rare opportunity to get in on the ground floor and drive new products into the marketplace.

Responsibilities

• Create positioning and messaging that resonates with target markets and target personas
• Develop successful marketing campaigns to drive awareness and product sales.
• Create compelling marketing content to support go-to-market efforts including: web content, blog posts, social media channels, presentations, videos, customer case studies, demos, and training materials.
• Evangelize company and product with customers, industry analysts, press, and executives at venues such as VMworld, VMware User Groups, vForums and technology partner events
• Create and deliver sales enablement training for VMware field and partners

Qualifications

• Minimum of 2 to 5+ years of experience in software marketing
• Bachelors in business, computer science or engineering. MBA or equivalent work experience desired
• Must be able to synthesize and simplify complex concepts and turn them into clear and concise messages
• Exceptional analytical skills and strategic thinking. Demonstrated ability to develop creative/non-traditional solutions.
• Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.
• Excellent written and verbal communications skills.
• Self-starter and proven team player in a high achievement-oriented environment.
• Demonstrated ability to successfully work across business units and companies and with high-level executives
• Willingness to travel 10%-15% of the time

Additional Information

EEO Statement

VMware is an equal opportunity employer committed to the principles of equal employment opportunity and affirmative action for all applicants and employees. Equal opportunity and consideration are afforded to all qualified applicants and employees in personnel actions, which include: recruiting and hiring, selection for training, promotion, rates of pay or other compensation, transfer, discipline, demotion, layoff or termination. VMware does not unlawfully discriminate on the basis of race, color, religion, sexual orientation, marital status, pregnancy, gender identity, gender expression, family medical history or genetic information, citizenship, national origin or ancestry, sex, age, physical or mental disability, medical condition, veteran status, military status, or any other basis protected by federal, state or local law, ordinance or regulation. VMware also makes reasonable accommodations for disabled employees consistent with applicable law. Further, it is the policy of VMware to maintain a working environment free of all forms of harassment.

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