VP of Growth Marketing & ROI Strategy

VMware; Bakersfield (CA); Vor Ort; USD 202.000 - 291.000; Vollzeit

Benefits dieser Stelle

Mentorship program

Life outside VMware benefits

Zusammenfassung

VMware in Bakersfield, CA is seeking a visionary VP of Marketing to drive growth hacking initiatives and convert funnels into revenue. You will own messaging, ROI framing for CFOs, and cross-functional alignment with sales and product.

Lead a team to accelerate retargeting, craft buyer-centric campaigns, and defend strategic choices with data. Relocation to Bakersfield is acceptable for the right leader, and a mentorship-friendly, fast-moving culture awaits.

Qualifikationen

• Experience framing ROI for senior stakeholders.
• Proven ability to own growth marketing campaigns in a regional market.
• Comfort driving decision-making in a CA market.
• Ability to relocate to Bakersfield, CA if needed.

Aufgaben

• Dig into Growth Hacking funnels and fix the step where buyers vanish
• Frame the people-centered ROI a Bakersfield, CA CFO can defend internally
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Chase the sales marketing whitespace no rep in CA has worked
• Run the vp account like it's the only one that matters

Kenntnisse

Sales & Marketing decisions

Effective communicator

Team player

Willing to relocate

Jobbeschreibung

VMware in Bakersfield, CA is seeking a visionary VP of Marketing to drive growth hacking initiatives and convert funnels into revenue. You will own messaging, ROI framing for CFOs, and cross-functional alignment with sales and product.

Lead a team to accelerate retargeting, craft buyer-centric campaigns, and defend strategic choices with data. Relocation to Bakersfield is acceptable for the right leader, and a mentorship-friendly, fast-moving culture awaits.