VP of Local Direct Sales

Simpli.fi; United States; On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

17 PTO days

401K match

Healthcare options

Job summary

A leading marketing technology company is seeking a VP of Local Direct Sales to drive business growth and manage a high-performing sales team. The ideal candidate will have over 10 years of sales experience, including leadership in a fast-paced environment. Key responsibilities include achieving revenue targets, fostering relationships with clients, and empowering teams. The company offers competitive pay, PTO, 401K match, and comprehensive healthcare benefits, focusing on employee development and mentorship.

Qualifications

• 10+ years of experience in sales or marketing with a focus on SMB or local clients.
• 5-10+ years leading a large sales organization.
• Proven ability to build trust and credibility across organizational levels.
• Deep understanding of programmatic advertising and digital marketing.

Responsibilities

• Drive new business and retain current customers focused on regional needs.
• Lead cross-functionally within Simpli.fi.
• Achieve revenue targets through disciplined management.
• Develop relationships with clients at C-level and above.

Skills

Sales leadership

Adtech knowledge

Digital marketing solutions

Pipeline management

Job description

Join to apply for the VP of Local Direct Sales role at Simpli.fi

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets where location matters and incrementality counts - by uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers - from multi-location brands and independent agencies who serve them, to political, advocacy, and public‑affairs organizations to activate locally relevant messaging, measure real‑world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE’RE LOOKING FOR:

Simpli.fi is hiring a SVP/VP of Sales to lead, scale, and optimize our Local Direct Sales organization.

We are looking for a leader who can grow and develop high potential teams and nurture from within by building a trusting, diverse, and growth mindset culture. This role will report directly to the CRO and sit on the senior leadership team.

WHAT YOU’LL BE DOING:

• Driving net new business and retaining current business, with core focus on regional business needs.
• Building coalition and support cross-functionally across the Simpli.fi organization.
• Laser-focusing on business outcomes and driving aggressive revenue growth that propels customer satisfaction around Simpli.fi suite of solutions.
• Consistent, repeatable achievement of revenue and consumption targets through disciplined pipeline and forecast management.
• Leveraging usage of key business insights to elevate customer conversation and action to drive measurable growth.
• Managing opportunities across regions, responsible for working with local account teams, resources and clients.
• Executive leadership with our clients at C-level and above, developing relationships to resolve commercial and business issues with integrity and trust.
• Managing a high degree of accountability and discipline for all aspects of forecasting and operational management.
• Constantly managing our talent base, by recruiting, leading and developing the best people
• Demonstrate leadership qualities of integrity, transparency, and humility.

WHAT SUCCESS LOOKS LIKE:

• Consistent, scalable revenue growth from SMB clients across local and regional markets.
• High-performing leadership team and frontline sellers capable of executing strategy.
• Strong organizational structure, processes, and frameworks that enable growth and operational efficiency.
• Deep market insights that shape company strategy, product offerings, and client engagement.
• Cross-functional alignment that maximizes revenue opportunities and client success.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROL

• 10+ years of experience in sales, marketing, business development and/or enterprise level information technology consulting; experience in adtech, programmatic, digital media, or SaaS, with a focus on SMB or local/regional clients.
• 5-10+ years leading a large sales organization; A leader of leaders.
• Proven ability to lead, build trust and be highly credible across levels of organizations.
• Deep understanding of programmatic advertising and digital marketing solutions for SMBs. Knowledge within Industry and ability to make confident recommendations at C-level, business decision makers.
• Comfortable leading in a fast-paced, high-growth, and remote-first environment.
• Strong growth mindset. Seeks to solve difficult customer challenges.

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer-sponsored healthcare options. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.