Business Development Representative

Simpli.fi; Fort Worth (TX); Hybrid; USD 50,000 - 70,000; Full time

Benefits offered by this job

401K match

Healthcare options

17 PTO days

Job summary

Simpli.fi, headquartered in Fort Worth, TX, is seeking a Business Development Representative to drive pipeline generation for our national sales team. This hybrid role requires 3 days on-site per week in Ft.

Worth and focuses on agency, brand, and performance marketing partners within the programmatic advertising ecosystem. You will conduct high-quality outbound prospecting, qualify opportunities, and partner with senior sales leaders to identify and pursue high-value accounts.

Qualifications

• 2-4 years of experience in Sales Development, Business Development, Agency, or AdTech/MarTech environments.
• Experience in or exposure to digital advertising or programmatic media is a plus.
• Strong communication skills and comfort engaging senior marketing or media stakeholders.
• Ability to operate in a targeted, account-based outbound motion.

Responsibilities

• Prospect and engage agency and brand decision-makers across assigned target accounts.
• Conduct outbound outreach via phone, email, and LinkedIn to generate and qualify new business opportunities.
• Build and maintain a strong pipeline of qualified opportunities for senior sales directors.
• Partner with senior sales leaders to align on account strategy and outreach priorities.
• Develop account intelligence and tailor outreach based on agency structure, advertiser goals, and media strategy.
• Maintain accurate activity and pipeline data in Salesforce.
• Aim to consistently generate ~15 qualified meetings per month post-training.

Skills

Sales Development

AdTech/MarTech

Strong communication

Account-based outreach

Tools

Salesforce

Job description

WHO WE ARE:

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE’RE LOOKING FOR:

As a Business Development Representative at Simpli.fi, you will play a key role in driving pipeline generation across our national sales organization, with a focus on agency, brand, and performance marketing partners operating in the programmatic advertising ecosystem.

This role is focused on high-quality outbound prospecting and opportunity qualification, with an emphasis on strategic account targeting and consultative engagement. You will act as a pipeline strategist and early-stage opportunity builder, partnering closely with senior sales leaders to identify, engage, and develop high‑value accounts. This role offers exposure to complex, consultative sales cycles within one of the most dynamic areas of digital advertising.

This position is designed for individuals looking to build a long‑term career in enterprise sales, AdTech, or digital media strategy, with direct access to senior commercial leaders and high‑growth accounts.

We’re excited to connect with talented candidates! This is a hybrid role with 3 days per week on‑site in the Ft. Worth, TX HQ office.

WHAT YOU’LL BE DOING:

• Prospect and engage agency and brand decision‑makers across assigned target accounts
• Conduct outbound outreach via phone, email, and LinkedIn to generate and qualify new business opportunities
• Build and maintain a strong pipeline of qualified opportunities for senior sales directors
• Partner with senior sales leaders to align on account strategy and outreach priorities
• Develop account intelligence and tailor outreach based on agency structure, advertiser goals, and media strategy
• Maintain accurate activity, pipeline, and engagement data in Salesforce
• Consistently generate ~15 qualified meetings per month (post‑training)
• Stay current on trends in programmatic advertising, digital media, and performance marketing

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 2-4 years of experience in Sales Development, Business Development, Agency, or AdTech/MarTech environments
• Experience in or strong exposure to:
  • Digital advertising or programmatic media
  • Agency environments or brand‑side marketing teams
• Strong communication skills and comfort engaging senior marketing or media stakeholders
• Ability to operate in a targeted, account‑based outbound motion
• Familiarity with CRM tools (Salesforce preferred)
• Self‑starter with strong organizational skills and attention to detail
• Interest in building a long‑term career in AdTech or enterprise sales

WHAT MAKES THIS ROLE DIFFERENT:

• You will work directly within the programmatic advertising ecosystem, one of the fastest‑moving areas of digital media
• Exposure to independent agencies and brand advertisers
• Close partnership with senior sales leadership on account strategy
• Opportunity to develop into quota‑carrying roles in enterprise sales or AdTech strategy

SUCCESS IN THIS ROLE LOOKS LIKE:

• Consistently generating and qualifying high‑quality opportunities within target accounts
• Demonstrating strong fluency in AdTech and digital advertising concepts
• Building trusted relationships with senior sales leaders
• Progressing toward advancement into senior sales roles for top performers

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long‑term incentive plan and employer‑sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.