VP of Digital Marketing & Growth

F J Crew Building Contractors Ltd; New York (NY); On-site; USD 230,000 - 305,000; Full time

Benefits offered by this job

Health & Well-being

Associate discount

Summer Fridays

Community impact

Winter break

Job summary

J.Crew Group seeks a visionary Vice President of Digital Marketing to lead a performance-driven marketing function across owned and paid channels. You will own strategy, budgeting, and a high-performing team to accelerate customer acquisition, retention, and lifetime value.

Reporting to the Head of Ecommerce, you will steer Email, SMS, Push, Paid Search, Paid Social, and Programmatic initiatives while partnering with Brand, Creative, and Analytics to drive revenue and margin growth.

Qualifications

• 10+ years in progressive digital marketing with leadership
• Proven scale of performance marketing programs
• Expertise across Paid Search, Paid Social, Programmatic, Affiliate and SEO
• Hands-on Email, SMS, Push platforms experience
• Strong agency management and cross-functional collaboration

Responsibilities

• Define integrated digital marketing strategy across channels
• Drive customer acquisition, retention, and lifetime value
• Lead and develop a high-performing team and agency ecosystem
• Own analytics, attribution and budget optimization for P&L impact

Skills

Multi-channel marketing

Leadership

Analytics & attribution

Agency management

Budget management

KPI & reporting

Team development

Executive presence

Brand & fashion focus

Education

Bachelor’s degree

MBA/advanced degree

Tools

Klaviyo

Attentive

Braze

Salesforce Marketing Cloud

Job description

J.Crew Group seeks a visionary Vice President of Digital Marketing to lead a performance-driven marketing function across owned and paid channels. You will own strategy, budgeting, and a high-performing team to accelerate customer acquisition, retention, and lifetime value.

Reporting to the Head of Ecommerce, you will steer Email, SMS, Push, Paid Search, Paid Social, and Programmatic initiatives while partnering with Brand, Creative, and Analytics to drive revenue and margin growth.