VP of Digital Growth & Paid Media

Westinghouse Outdoor Power Equipment; Columbus (OH); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Multiple medical plans with HSA availability

Company paid disability and life insurance

Generous 401k matching

Casual atmosphere/dog-friendly environment

Job summary

A leading power equipment company is seeking a highly analytical VP of Digital Marketing to drive SEO and paid media strategies across multiple consumer brands. This hands-on leadership role involves managing significant advertising budgets, optimizing campaigns across various platforms, and collaborating cross-functionally. Candidates should have a strong background in performance marketing, advanced analytical skills, and experience in leveraging AI tools. This role offers a competitive salary and strong benefits, focused on driving profitable revenue growth.

Qualifications

• 8–12+ years of progressive experience in digital marketing.
• Demonstrated success in managing digital marketing budgets above $500K.
• Proven experience driving growth through performance marketing.

Responsibilities

• Lead all paid media strategy and execution across multiple platforms.
• Manage and optimize a digital advertising budget.
• Own SEO strategy to improve visibility across brand websites.

Skills

Performance marketing expertise

Strong analytical skills

SEO best practices

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

Job description

A leading power equipment company is seeking a highly analytical VP of Digital Marketing to drive SEO and paid media strategies across multiple consumer brands. This hands-on leadership role involves managing significant advertising budgets, optimizing campaigns across various platforms, and collaborating cross-functionally. Candidates should have a strong background in performance marketing, advanced analytical skills, and experience in leveraging AI tools. This role offers a competitive salary and strong benefits, focused on driving profitable revenue growth.