VP, Digital Growth & Performance Marketing

Landmark Management Group, LLC; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

CreditAssociates is seeking a data-driven, ROI-focused VP of Digital Growth Marketing to lead paid media, SEO/AI search, websites, and multi-touch campaigns. Reporting to the CMGO, this leader will scale multi-million-dollar media investments and drive profitable growth in enrolled debt within a regulated industry.

This full-time, in-office role is based in Plano, TX, and requires 12+ years in digital growth with a track record of leading teams and improving MER/ROAS.

Qualifications

• 12+ years in digital growth or performance marketing with leadership experience.
• Proven ability to scale paid acquisition while optimizing MER, CAC, and ROAS.
• Expertise across Google Ads, Microsoft Advertising, Meta, and emerging platforms.
• Experience in lead generation within a regulated/financial-services context preferred.
• Data fluency across platforms, CRM, and web analytics; SQL/BigQuery a plus.

Responsibilities

• Lead paid-media strategy across search, social, video, and retargeting with agency partners.
• Optimize budgets, audiences, messaging, and creative based on lead quality and profitability.
• Own CRO, landing pages, and testing through the Manager of CRO.
• Coordinate with Direct Mail and CRM for multi-touch optimization across channels.
• Improve lead qualification and offer design to match debt programs.
• Oversee SEO and AI search performance across brand sites and products.
• Scale AI-driven growth systems and reporting for rapid improvements.

Skills

Digital growth leadership

Paid media scaling

PPC platforms knowledge

SEO & AI search

Data fluency

AI in marketing

Strategic leadership

Tools

GA4

Google Tag Manager

Salesforce

BI tools

BigQuery

SQL

Job description

CreditAssociates is seeking a data-driven, ROI-focused VP of Digital Growth Marketing to lead paid media, SEO/AI search, websites, and multi-touch campaigns. Reporting to the CMGO, this leader will scale multi-million-dollar media investments and drive profitable growth in enrolled debt within a regulated industry.

This full-time, in-office role is based in Plano, TX, and requires 12+ years in digital growth with a track record of leading teams and improving MER/ROAS.