Vice President, Loyalty & Database Marketing

Seminole Gaming; Las Vegas (NV); On-site; USD 230,000 - 320,000; Full time

Job summary

Hard Rock Hotel & Casino Las Vegas seeks an executive leader to drive database marketing, CRM, loyalty, and analytics across its Las Vegas property. You will shape guest segmentation, reinvestment, and personalized campaigns to maximize visitation and profitability.

This role partners with gaming, hospitality, entertainment, and finance leaders to optimize customer value and ROI while guiding a high-performing team in a fast-paced, regulated environment.

Qualifications

• Bachelor's degree required; Masters preferred.
• Proven leadership in casino/database marketing, CRM, loyalty, analytics, or guest engagement.
• Strong expertise in customer segmentation, loyalty program management, and analytics.

Responsibilities

• Develop and lead enterprise database marketing, CRM, loyalty, and reinvestment strategy for gaming and non-gaming revenue growth.
• Oversee Unity Loyalty Program, driving enrollment, engagement, tier progression, loyalty utilization, and CLV.
• Direct CRM marketing across direct mail, email, digital, mobile, and promotions to boost visitation and revenue.
• Lead events and reinvestment initiatives with ROI alignment and guest experience standards.
• Establish reporting dashboards to monitor revenue, reinvestment, loyalty metrics, and EBITDA impact.
• Collaborate with property and corporate leaders to align customer strategies with priorities.

Skills

Leadership

CRM strategy

Customer segmentation

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, Analytics, Finance, or related field

Master's degree preferred

Tools

CRM platforms

Loyalty program management tools

Job description

Hard Rock Hotel & Casino Las Vegas seeks an executive leader to drive database marketing, CRM, loyalty, and analytics across its Las Vegas property. You will shape guest segmentation, reinvestment, and personalized campaigns to maximize visitation and profitability.

This role partners with gaming, hospitality, entertainment, and finance leaders to optimize customer value and ROI while guiding a high-performing team in a fast-paced, regulated environment.