A leading consumer goods company is seeking a VP of Sales to drive their expansion into the consumer retail market. The successful candidate will lead the sales strategy, manage distribution channels, and oversee a high-performing team to achieve profitable growth. Ideal applicants will have extensive experience in both B2B and B2C sales, particularly in consumer packaged goods, with proven leadership skills and a solid track record in driving revenue growth.
Qualifications
8–10+ years of progressive CPG sales experience in manufactured consumer goods.
5+ years in a sales leadership role, achieving revenue and share targets.
Candidates from B2B must demonstrate successful B2C transitions.
Responsibilities
Develop price ladders, promo cadence, and distribution targets.
Secure authorizations, planograms, and online assortments.
Hire and develop a high-performing sales organization.
Skills
Strategic Planning & Market Insight
Negotiation & Relationship Building
Digital & Innovation Savvy
Communication & Team Building
Financial Acumen
Education
Bachelor’s degree in Business Administration, Marketing, or related field
MBA (a plus)
Job description
A leading consumer goods company is seeking a VP of Sales to drive their expansion into the consumer retail market. The successful candidate will lead the sales strategy, manage distribution channels, and oversee a high-performing team to achieve profitable growth. Ideal applicants will have extensive experience in both B2B and B2C sales, particularly in consumer packaged goods, with proven leadership skills and a solid track record in driving revenue growth.