VP of Business Development

Premier Anesthesia, LLC; Alpharetta, Rome (GA, GA); On-site; USD 150,000 - 210,000; Full time

Job summary

Premier Anesthesia, LLC in Alpharetta is seeking a senior business development leader to build and manage a qualified pipeline of hospital and ASC opportunities for anesthesia practice management. You will lead discovery, coordinate cross-functional teams, and drive proposals from qualification to close.

The role requires 15+ years in healthcare sales/strategy, 5+ years of people management, and travel to client sites; MBA preferred.

Qualifications

• Bachelor's degree required; MBA or relevant graduate degree preferred.
• Fifteen or more years of business development, sales, or strategy experience in healthcare services, physician/provider staffing, or a related field.
• Five or more years of people-management experience.
• Experience with anesthesia, hospital-based physician services, or provider staffing models strongly preferred.
• Travel: Frequent travel to prospective and existing client sites required.

Responsibilities

• Develop and manage a qualified pipeline of health system, hospital and ASC opportunities for anesthesia practice management.
• Lead discovery with prospective clients to understand staffing models, coverage gaps and drivers of dissatisfaction with incumbents.
• Own end-to-end RFP response process and manage staffing models, pro forma financials and proposal timelines.
• Negotiate key business terms of new and renewal facility agreements with Legal and the President.
• Maintain senior relationships with existing healthcare clients and lead renewal negotiations.
• Monitor market dynamics and share insights with President and senior leadership to guide growth strategy.
• Lead cross-functional deal teams and ensure accurate pipeline, forecast, and reporting to executives.

Skills

Executive presence

Consultative selling

Negotiation

Written and verbal communication

Cross-functional leadership

Education

Bachelor's degree

MBA or graduate degree

Job description

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• New Business Development Builds and manages a qualified pipeline of health system, hospital and ASC opportunities for anesthesia practice management, prioritized by strategic fit, deal size, and probability of close. Identifies target facilities through market mapping, industry relationships, and knowledge of client solution needs, expiring contracts, group dissolutions, and competitor performance issues. Leads discovery with prospective clients to understand current staffing model, coverage gaps, payor mix, subsidy history, and drivers of dissatisfaction with the incumbent provider(s). Coordinates site visits and finalist presentations, bringing in Marketing, Clinical Operations, Recruiting, and Corporate leadership, as needed, to strengthen the proposal.
• Sales Outreach, Pipeline, and KPI Management Designs and executes a structured outreach cadence (calls, meetings, conference and association touchpoints, targeted campaigns) to generate and qualify new leads across target markets and through channel/industry partners. Establishes and maintains a defined sales process with clear pipeline stages, from lead identification through qualification, proposal, negotiation, and close. Sets and tracks lead generation KPIs (e.g., outreach volume, meetings scheduled, qualified leads, conversion rate by stage) and reports results on a regular cadence to the President. Maintains accurate, current pipeline data in the CRM/pipeline tracking system, including deal stage, expected value, and probability of close, to support reliable forecasting. Builds recurring KPI and dashboard reporting covering pipeline health, win/loss rates, sales cycle length, outreach-to-close conversion, and uses this data to identify bottlenecks and adjust strategy. Sets individual and team activity/performance targets for the Business Development team, conducts brief daily standup huddles with the team and monitors progress against the goals.
• RFP and Proposal Management Owns the end-to-end RFP response process: qualifies opportunities, assembles the internal response team, and manages the timeline to submission. Directs the development of staffing models, coverage plans, and pro forma financials in partnership with Clinical Operations and Finance. Ensures proposals accurately reflect Premier's clinical capabilities, quality outcomes, and value proposition relative to competing anesthesia groups and management companies. Leads or supports finalist/oral presentations to facility administration, medical staff, and selection committees.
• Contract Negotiation and Structuring Negotiates key business terms of new and renewal facility agreements, including subsidy/support payments, term and termination provisions, exclusivity, and performance standards, in coordination with Legal and the President. Structures deals to be financially sound for Premier while addressing the client's staffing, coverage, quality, and cost objectives. Manages the transition from signed Letter of Intent through definitive agreement, keeping Legal, Finance, and Operations aligned on open issues and timeline. Coordinates a clean handoff of new contracts to Operations and Recruiting to support timely, fully-staffed go-lives.
• Client Retention and Relationship Management Maintains senior relationships with existing healthcare clients to monitor satisfaction, anticipate competitive threats, and identify renewal risk early. Leads or supports renewal negotiations, working with Operations to address any performance issues before they threaten the relationship. Serves as an escalation point for significant client concerns related to contract terms, coverage, or service levels.
• Market and Competitive Intelligence Maintains current knowledge of anesthesia, healthcare and hospital market dynamics, including reimbursement trends, supervision and medical direction distinctions, CRNA scope-of-practice and opt-out status by state, and payor contracting trends. Tracks competitor anesthesia management companies and independent groups - their footprint, market positioning, value proposition, staffing models, and win/loss patterns in relevant markets. Shares market and competitive insight with the President and senior leadership to inform growth strategy and target prioritization.
• Leadership and Cross-Functional Coordination Leads and develops the Director of Business Development and Director of Business Analytics, setting clear pipeline, proposal, and reporting expectations. Partners with Clinical Operations and Recruiting early in the sales cycle to pressure-test staffing feasibility before proposals are finalized. Works with Finance to validate deal economics and with Legal to manage contract risk and compliance requirements (including Stark/Anti-Kickback considerations in facility agreement structuring). Maintains accurate pipeline, forecast, and win/loss reporting for use in leadership and board-level updates.

Corporate Values and Culture

Respects all individuals without regard to position; understands there is no class system. Seeks first to understand before responding; does not rush to judgment. Takes ownership of self and team; operates with intellectual honesty and is willing to admit mistakes. Communicates problems directly rather than through rumor or gossip. Embraces a Team-First mindset and shares credit generously. Acts with integrity and a firm sense of ethics in all business dealings.

PERFORMANCE MEASUREMENTS

• New contract revenue and signed facility agreements meet or exceed annual growth targets.
• Lead generation, activity and outreach KPIs (volume, qualified leads, conversion by pipeline stage) consistently meet department targets.
• Pipeline data is accurate, current, and reliably supports revenue forecasting; sales cycle length and win rates are tracked and trending favorably.
• Client retention rate on expiring/renewal contracts meets or exceeds target.
• RFP win rate and proposal quality meet department standards; response timelines are consistently met.
• New contracts are structured on financially sound terms and transition smoothly to Operations from sales process.
• Pipeline, forecast, and market intelligence reporting to the President is accurate, current, and actionable.
• Business Development team is well-led, with clear expectations and strong cross-functional coordination with Operations, Recruiting, Finance, and Legal.

QUALIFICATIONS

• Education: Bachelor's degree required; MBA or relevant graduate degree preferred.
• Experience: Fifteen or more years of business development, sales, or strategy experience in healthcare services, physician/provider staffing, or a related field, including direct experience selling to hospital or healthcare organization decision-makers.
• Five or more years of people-management experience.
• Experience with anesthesia, hospital-based physician services, or provider staffing models strongly preferred.
• Knowledge: Working knowledge of hospital contracting and RFP processes; familiarity with physician/CRNA staffing and coverage models; understanding of relevant reimbursement fundamentals (Medicare, Medicare Advantage, and commercial payor dynamics as they affect anesthesia services).
• Skills/Abilities: Strong executive presence and consultative selling ability with hospital and ASC C-suite and medical staff audiences; skilled negotiator; excellent written and verbal communication; able to lead cross-functional deal teams under deadline pressure; sound business and financial judgment; experience with Salesforce CRM preferred.
• Travel: Frequent travel to prospective and existing client sites required.

Disclosures Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles. As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.

Premier Anesthesia is one of the nation's largest privately held anesthesia practice management companies. Solely focused on building and managing the best anesthesia teams in the industry, its leadership brings extensive experience and expertise in hospital-based physician staffing, recruiting and management, helping hospital and healthcare facilities across the country achieve superior clinical, business, and patient outcomes. Premier Anesthesia is part of the Jackson Healthcare family of companies. Learn more at premieranesthesia.com.