VP of AI-Driven Digital Marketing & Analytics

Lever, Inc.; Phoenix (AZ); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) plan with company match

Paid time off and holidays

Paid parental leave

Volunteer time off

Professional development programs

Wellness program

Job summary

CIM Group is seeking a visionary Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across digital channels. This senior role partners with Sales and IT to modernize the tech stack, harness AI, and drive data-driven fundraising outcomes.

The ideal candidate has 15+ years in digital marketing and marketing tech, a strong leadership track record, and deep expertise in analytics and ROI modeling.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or related field.
• 15+ years of progressive experience in digital marketing and marketing tech.
• Strong leadership with mentoring and talent development experience.
• Deep understanding of modern marketing tech stacks and platforms.
• Expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience partnering with Sales and IT to deliver integrated solutions.

Responsibilities

• Lead the end-to-end digital marketing strategy across platforms.
• Align marketing priorities with growth and fundraising goals.
• Provide hands-on leadership to the digital marketing team.
• Develop a future-state vision for marketing technology and AI.
• Own marketing analytics, dashboards, and ROI reporting.
• Drive lead generation and funnel performance in collaboration with Sales.
• Influence senior leaders with data-driven recommendations.
• Build cross-functional relationships to enable speed and innovation.

Skills

Digital marketing

Marketing analytics

AI in marketing

Leadership

B2B marketing

Cross-functional collaboration

ROI modeling

Data-driven decision making

Education

Bachelor’s degree in Marketing/Business/Analytics

MBA or equivalent preferred

Job description

CIM Group is seeking a visionary Head of Digital Marketing & Marketing Analytics to lead strategy, execution, and measurement across digital channels. This senior role partners with Sales and IT to modernize the tech stack, harness AI, and drive data-driven fundraising outcomes.

The ideal candidate has 15+ years in digital marketing and marketing tech, a strong leadership track record, and deep expertise in analytics and ROI modeling.