Head of Digital Marketing & Analytics, AI-Driven Growth

Cimgroup; Phoenix (AZ); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Volunteer time off

Parental leave

Professional development

Wellness program

Job summary

CIM Group is seeking a seasoned Head of Digital Marketing & Marketing Analytics to lead strategy, analytics, and technology across multi-channel B2B marketing. You will modernize the marketing stack, adopt AI responsibly, and partner with Sales and IT to drive demand, lead management, and fundraising outcomes.

You will guide a team in a fast-paced, entrepreneurial setting, delivering measurable results through data-driven experimentation and collaborative leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field; MBA preferred.
• 15+ years in digital marketing and marketing tech across multiple platforms and B2B.
• Strong leadership, mentorship, and stakeholder management experience.
• Deep understanding of modern marketing tech stacks; hands-on platform evaluation and optimization.
• Expertise in marketing analytics, performance measurement and ROI modeling.
• Experience applying AI and advanced technologies in marketing.
• Proven collaboration with Sales and IT to deliver integrated solutions.
• Excellent communication and influence with senior stakeholders.

Responsibilities

• Lead end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
• Align digital marketing priorities with growth and fundraising objectives.
• Provide hands-on leadership to the digital marketing team and foster high-performance culture.
• Develop a future-state marketing technology roadmap with IT collaboration.
• Own marketing analytics, dashboards, and performance management frameworks.
• Drive lead generation, funnel performance, and sales alignment through SEO/SEM and digital acquisition.

Skills

Strategic leadership

B2B marketing

Marketing analytics

AI in marketing

Stakeholder management

Data-driven decisions

Team mentoring

Education

MBA or similar preferred

Bachelor's in Marketing/Business

Tools

Salesforce

Tableau

GA4

Marketo

Job description

CIM Group is seeking a seasoned Head of Digital Marketing & Marketing Analytics to lead strategy, analytics, and technology across multi-channel B2B marketing. You will modernize the marketing stack, adopt AI responsibly, and partner with Sales and IT to drive demand, lead management, and fundraising outcomes.

You will guide a team in a fast-paced, entrepreneurial setting, delivering measurable results through data-driven experimentation and collaborative leadership.