VP, Mkt, Comms, Cons Exp, & CR - Strategic Planning & Marketing - Full Time

Guthrie; Sayre (Bradford County); On-site; USD 180,000 - 280,000; Full time

Job summary

The Guthrie Clinic seeks a Vice President of Marketing, Communications, Consumer Experience & Community Relations to elevate the brand and strengthen community relations. This role unifies marketing, communications, community relations, and experience to drive growth and market relevance across Guthrie’s footprint.

Reporting to the system executive team, you will guide multi-year plans, oversee brand strategy, analytics, and cross-functional initiatives, and champion AI-driven efficiencies to

Qualifications

• BS required; master’s degree (MBA/MHA/MPH/Comms/Marketing or related) preferred.
• 10+ years of progressive leadership in Marketing, Communications, Consumer Experience, or related fields.
• Proven success leading multidisciplinary teams in complex, matrixed environments.
• Experience managing multi-million-dollar budgets with corporate stewardship.
• Strong data, insights, and analytics to drive decision-making; executive presence.

Responsibilities

• Develop and execute a multi-year enterprise Marketing & Communications strategy aligned to system priorities.
• Oversee brand strategy, digital strategy, creative services, campaigns, and market positioning.
• Manage internal and external communications, media relations, crisis communications, content strategy, and messaging.
• Lead systemwide consumer experience strategy across access and digital front door; drive service excellence.
• Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
• Direct a diverse team across marketing, communications, community relations, and experience functions.

Skills

Executive leadership

Budget management

Data analytics

Cross-functional collaboration

Strategic thinking

Executive presence

Education

Bachelor's degree

Master's degree preferred

Job description

Position Summary

The Vice President of Marketing, Communications, Consumer Experience & Community Relations is a strategic system and thought leader responsible for elevating The Guthrie Clinic’s brand, strengthening community relations, advancing enterprise communications, and shaping an exceptional end‑to‑‑end consumer experience. This role integrates marketing, communications, community relations, and experience functions under unified leadership to drive growth, brand maturity, and market relevance.

Key Responsibilities

Strategic Leadership & Vision

• Develop and execute a multi‑year enterprise Marketing & Communications strategy aligned to system priorities, including brand maturation, market share growth, and community impact in alignment with the five‑year strategic plan and regional plans.
• Provide thought partnership to the EVP Chief Strategy Officer, contributing to system growth, business development, and organizational reputation.
• Artificial Intelligence (AI) pioneer bringing technology forward to increase efficiencies and advance strategies.

Marketing & Brand

• Oversee brand strategy, marking related digital strategy, creative services, campaigns, and market positioning.
• Ensure brand consistency across all internal and external channels.
• Guide data‑driven marketing practices leveraging analytics, insights, and competitive intelligence.

Communications

• Manage internal and external communications functions, including media relations, public affairs, crisis communications, content strategy, and organizational messaging.
• Advance storytelling that strengthens employee engagement and community trust.
• Integrate communication strategies across service lines and business units.

Consumer Experience

• Lead systemwide consumer experience strategy, driving improvements across access, digital front door, service excellence, and feedback loops.
• Collaborate with operations, quality, and HR to strengthen touchpoints across the continuum of care.
• Serve as executive sponsor for experience‑related initiatives that elevate patient satisfaction, loyalty, and retention.

Community Relations

• Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
• Ensure alignment with population health initiatives and regional needs assessments.
• Influence the conversation about rural health care at the highest levels to secure funding, shape policy, attract workforce, and strengthen Guthrie’s role as a national model.

Leadership & Talent Management

• Direct a diverse team across marketing, communications, community relations, and experience functions.
• Build high‑performing, collaborative teams that embrace innovation, accountability, and service excellence.
• Execute in a high‑change environment with the willingness to build a world class marketing function that is recognized locally and nationally.

Qualifications

• BS Required, master’s degree preferred (MBA, MHA, MPH, Communications, Marketing, or related field).
• 10+ years of progressive leadership experience in Marketing, Communications, Consumer Experience, or related fields.
• Demonstrated success leading multidisciplinary teams in complex, matrixed environments.
• Demonstrated experience managing multi-million-dollar budgets with an emphasis on corporate stewardship.
• Proven ability to use data, insights, and analytics to drive decision‑making.
• Strong executive presence and communication skills with the ability to influence at all levels.
• Must be in and intimately familiar with Guthrie’s footprint/market.

Core Competencies

• Strategic Vision & Execution
• Brand Leadership
• Executive Communication
• Consumer‑Centric Design
• Community Partnership Development
• Change Leadership
• Cross‑Functional Collaboration