Social Media Program Manager - Strategic Planning & Marketing - Full Time

Guthrie; Sayre (Bradford County); On-site; USD 70,000 - 90,000; Full time

Job summary

A medical clinic in Sayre is seeking a Social Media Program Manager to oversee their social media strategies and execution. The ideal candidate will have over five years of experience in social media and a strong preference for healthcare experience. This role includes content creation, analytics, crisis management, and budget oversight. This position offers opportunities for growth and the chance to positively influence the community.

Qualifications

• 5+ years of social media, marketing, or communications experience.
• Health care experience preferred.

Responsibilities

• Develop comprehensive social media strategies.
• Lead creation of engaging content across platforms.
• Utilize analytics tools to measure campaign performance.
• Manage crisis communication for social media.
• Ensure compliance with laws and organizational policies.

Skills

Social Media Management

Marketing Strategy

Analytics Tools

Community Engagement

Content Creation

Education

Bachelor’s Degree in Marketing or Communications

Job description

Overview

Social Media Program Manager - Strategic Planning & Marketing - Full Time

The Social Media Program Manager is responsible for planning, coordinating and executing external social media activities for The Guthrie Clinic (TGC). This includes planning, promoting and monitoring our presence on sites such as Facebook and LinkedIn. The Social Media Program Manager will actively listen for sentiment being shared by TGC constituents on a variety of social media platforms and respond accordingly. The Social Media Program Manager will also coordinate the strategic development of tools for online community building with our patients. The Social Media Program Manager stays abreast of trends in social media and new platforms and best practices to determine when and how TGC should engage in new opportunities. The Manager provides detailed project coordination among technical, content and creative sources to develop engaging content while maintaining high customer service. The role includes tracking performance by collaboratively setting goals and analyzing results of social media activities, providing leadership across the enterprise, mentoring staff, and supervising projects within the Marketing & Communications team to ensure deadlines and responsibilities are met.

Experience

At least five years in social media, marketing, or communications. Strong preference given to health care experience.

Education

Bachelor’s Degree is preferred. If no degree, five years’ experience in health care marketing, graphic design or clinical administrative support experience is required.

Essential Functions

• Strategic Planning and Execution: Develop and implement comprehensive social media strategies that align with the overall marketing and communication goals of The Guthrie Clinic (TGC). This includes setting measurable objectives, identifying target audiences, and selecting appropriate social media platforms.
• Content Creation and Management: Lead the creation of high-quality, engaging content for various social media platforms, including writing, editing, and curating content, and overseeing multimedia content such as videos, infographics, and podcasts.
• Analytics and Reporting: Utilize analytics tools to track and measure performance of social media campaigns; provide regular reports and insights to senior management, highlighting key metrics and areas for improvement.
• Crisis Management: Develop and implement crisis communication plans for social media, monitor for potential issues, respond to negative feedback, and manage online reputation during crises.
• Collaboration and Leadership: Work with cross-functional teams to ensure cohesive social media efforts; provide leadership and mentorship to junior staff and other departments involved in social media activities.
• Innovation and Trend Analysis: Stay updated with trends, tools, and best practices; identify and recommend new opportunities for engagement and expanding social media presence.
• Community Engagement: Manage relationships with influencers, partners, and stakeholders; engage with the online community by responding to comments and inquiries in a timely and professional manner.
• Training and Development: Conduct training sessions for staff on social media best practices, tools, and strategies to promote continuous learning.
• Budget Management: Develop and manage the social media budget, ensuring efficient resources and maximizing ROI.
• Compliance and Governance: Ensure all social media activities comply with relevant laws, regulations, and organizational policies.

Other Duties

• Become an advocate for The Guthrie Clinic in social media spaces, engaging in dialogues and answering questions where appropriate.
• Coordinate the strategic development of tools for online community building with patients; participate in evaluating solutions to help develop The Guthrie Clinic’s online communities.
• Establishes and maintains rapport and credibility with constituents across the enterprise.

About Us

The Guthrie Clinic is an Equal Opportunity Employer. The Guthrie Clinic is a non-profit, integrated, physician-led organization with a broad network helping provide primary and specialty care. Guthrie is affiliated with Geisinger Commonwealth School of Medicine and offers multiple residency and fellowship programs.