Chief Marketing, Experience & Community Officer

Guthrie; Sayre (Bradford County); On-site; USD 180,000 - 280,000; Full time

Job summary

The Guthrie Clinic seeks a Vice President of Marketing, Communications, Consumer Experience & Community Relations to elevate the brand and strengthen community relations. This role unifies marketing, communications, community relations, and experience to drive growth and market relevance across Guthrie’s footprint.

Reporting to the system executive team, you will guide multi-year plans, oversee brand strategy, analytics, and cross-functional initiatives, and champion AI-driven efficiencies to

Qualifications

• BS required; master’s degree (MBA/MHA/MPH/Comms/Marketing or related) preferred.
• 10+ years of progressive leadership in Marketing, Communications, Consumer Experience, or related fields.
• Proven success leading multidisciplinary teams in complex, matrixed environments.
• Experience managing multi-million-dollar budgets with corporate stewardship.
• Strong data, insights, and analytics to drive decision-making; executive presence.

Responsibilities

• Develop and execute a multi-year enterprise Marketing & Communications strategy aligned to system priorities.
• Oversee brand strategy, digital strategy, creative services, campaigns, and market positioning.
• Manage internal and external communications, media relations, crisis communications, content strategy, and messaging.
• Lead systemwide consumer experience strategy across access and digital front door; drive service excellence.
• Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
• Direct a diverse team across marketing, communications, community relations, and experience functions.

Skills

Executive leadership

Budget management

Data analytics

Cross-functional collaboration

Strategic thinking

Executive presence

Education

Bachelor's degree

Master's degree preferred

Job description

The Guthrie Clinic seeks a Vice President of Marketing, Communications, Consumer Experience & Community Relations to elevate the brand and strengthen community relations. This role unifies marketing, communications, community relations, and experience to drive growth and market relevance across Guthrie’s footprint.

Reporting to the system executive team, you will guide multi-year plans, oversee brand strategy, analytics, and cross-functional initiatives, and champion AI-driven efficiencies to